Asking Questions - The Definitive Guide To Questionnaire Design ...

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Chapter Nine Asking Standard Demographic Questions This chapter has a different format than earlier chapters. Rather than offering a wide range of examples and then some advice on what to consider in wording questions, the chapter provides a limited number of examples of demographic questions that can be used under most circumstances. The demographic questions we present come from a variety of sources, but primarily from the U.S. Census Bureau questions used in the Decennial Census and on the Current Population Survey. These questions are worth your attention because they have received significant testing, and using questions identical to those used by the U.S. Census allows you to compare the characteristics of your sample to U.S. Census estimates. This can help you determine if your sample is biased and how your sample could be weighted to represent the population. We give our recommended questions in a different typeface, along with a discussion of the issues related to that question. Although we do discuss major modifications you can make, we do not discuss minor changes in format that might be appropriate for different modes of questionnaires. We give a sample source for each question, but it should be recognized that each question has been used in many different questionnaires. Checklist of Major Points 1. A researcher can spend a lot of time reinventing the wheel when trying to determine how to ask demographic questions. 261
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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310 ASKING QUESTIONS several supple
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Table 10.1. Advantages and Disadvan
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314 ASKING QUESTIONS accustomed to
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316 ASKING QUESTIONS 4. Put the que
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318 ASKING QUESTIONS in ways that s
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320 ASKING QUESTIONS That is, if a
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322 ASKING QUESTIONS debrief the in
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324 ASKING QUESTIONS To help define
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326 ASKING QUESTIONS The purpose of
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328 ASKING QUESTIONS Since almost a
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330 ASKING QUESTIONS discussion as
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332 ASKING QUESTIONS How Should the
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Bibliography and Recommended Readin
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BIBLIOGRAPHY AND RECOMMENDED READIN
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Glossary aided-recall procedures Me
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GLOSSARY 349 in terms of one end of
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GLOSSARY 351 context of questionnai
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GLOSSARY 353 or what the column ref
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GLOSSARY 355 most respondents have
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GLOSSARY 357 knowledgeable. Some of
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GLOSSARY 359 the respondent may be
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GLOSSARY 361 is most often used to
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GLOSSARY 363 should increase in the
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GLOSSARY 365 idation also has the s
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368 INDEX Belson, W. A., 64, 101, 1
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370 INDEX Hispanics, 266 Hochstim,
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372 INDEX Park, S., 254, 256, 257,
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374 INDEX Teacher and instructor ra
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376 APPENDIX A Alabama Institute fo
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378 APPENDIX A Library Building, #5
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380 APPENDIX A E-mail: srcsurv@csuc
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382 APPENDIX A Survey Research Labo
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384 APPENDIX A 5835 S. Kimbark Ave.
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386 APPENDIX A Social Science Insti
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388 APPENDIX A Louisiana Survey Res
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390 APPENDIX A Communication Resear
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392 APPENDIX A Mississippi Survey R
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394 APPENDIX A Fax: 603-862-1488 E-
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396 APPENDIX A Fax: 212-305-6832 E-
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398 APPENDIX A Fax: 919-962-4777 E-
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400 APPENDIX A Oklahoma Bureau for
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402 APPENDIX A Rhode Island A. Alfr
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404 APPENDIX A Earl Survey Research
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406 APPENDIX A P.O. Box 400767 2205
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408 APPENDIX A Wyoming Survey Resea
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Appendix B Illinois Liquor Control
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APPENDIX B 413 11. On the days when
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APPENDIX B 415 d. In the past 30 da
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Appendix C Faculty Retention Survey
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Not at all Not too Somewhat Very Ex
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3. University Facilities/Services/R
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5. Individual Considerations Import
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426 APPENDIX D You are a valued cus
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