Asking Questions - The Definitive Guide To Questionnaire Design ...

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370 INDEX Hispanics, 266 Hochstim, J. R., 115 Holocaust, 181, 182 Horvitz, D. G., 101, 115 Household: health diary, 42, 43fig.2.4; items, questions on, 54–55fig.2.10; size and composition, questions about, 262– 265.See also Demographic questions Houston, M. J., 208 Human Memory: Theory and Practice (Baddeley), 77 Hyman, H. H., 148 I Illegal drug use, 92, 93fig.3.7 Illinois Liquor Control Commission: College Student Survey, 404–408 Illinois, state of, 38 Improving Interview Method and Questionnaire Design (Bradburn, Sudman, and Associates), 77, 115 Improving Organizational Surveys (Edwards, Rosenfeld, and Thomas), 241 Incidence, likelihood questions regarding, 130–133 Income, questions about, 272–273. See also Demographic questions Index to International Public Opinion, 1978–1979, 24 Informants, 106, 208–209; community, 189–191; using respondents as, 75–76 Informed consent, 14 Institute for Research in Social Science (University of North Carolina), 25 Institutional Review Board (IRB), 15; important role of, 15–17 International Encyclopedia of Social and Behavioral Sciences: Attitude Strength (Petty and Krosnick), 150 Inter-university Consortium for Political and Social Research (University of Michigan), 25 Intervals, 165 J Job analysis data, comparison of methods for collecting, 218–219fig.7.1. See also Performance evaluation Jogging, 38, 40 Journal of Consumer Research, 77 Journal of Marketing Research, 77 Journal of Personality and Social Psychology, 77 Journal of the American Statistical Association, 77 K Kahn, R. L., 156 Kalton, G., 6 Kamakura, W. A., 247, 250, 259 Kendall, L. M., 217 Kennedy, J. F., 64, 65 Kidder, L. H., 177, 178 Kinder, D. R., 87, 164 King, F. W., 115 Kinko’s, 432 Kinsey, S., 80 Knowledge, measuring: about biotechnology and genetic engineering, 183fig.6.3; about health, 186–188; about products and manufacturers, 188–189; about United States history, 181fig.6.1; about World War II, 182fig.6.2; asking numerical questions in, 207–208; of authors, 184–185; checklist of major points regarding, 179–180; and controlling for overstatement of knowledge, 206–207; and determining level of knowledge, 202–205; examples of, 180–202; of historical events, 180–181; and name recognition and knowledge of notable people, 184–186; of occupations, 194, 195–196fig.6.10; of public issue, 181– 183; reducing threat in, 205–206; and self-administered questions, 209–210; techniques and strategies for, 202–210; use of key informants in, 208–209; using multiple questions in, 207 Krosnick, J., 150 L Lamias, M., 302 Lannom, L. B., 68, 107 Laumann, E. O., 97, 99 Laurent, A. A., 73 Lawyers’ survey, 45–47 Lee, E., 183 Lessler, J. T., 93, 115
INDEX 371 Library card ownership, 82–84 Lifestyle research. See Psychographic questions Likelihood questions, 130–133; versus frequency questions, 134–135 Likert, R., 126 Likert scales, 126–129 List of values (LOV) segment, 247–248 Lists: long, 60–61; and two formats for listing adjectives in self-descriptions, 172fig.5.6; using, 171–173 Loaded words, 5–6 Locander, W. B., 276 Loftus, E., 77 Ludwig, J., 147 M Marital status, 268. See also Demographic questions Market Segmentation (Weinstein), 259 Marquis, K. H., 73, 75 Marsden, P. V., 6 Marx, K., 5 McIver, J. P., 178 Means, B., 77 Measurement-Based Evaluation of Teacher Performance (Coker, Medly, and Soar), 241 Measures of Political Attitudes (Robinson, Rusk, and Head), 25 Measures of Social Psychological Attitudes (Robinson and Shaver), 25 Medicare, 121 Medly, D. M., 241 Menon, G., 57, 75 Methodological Assessment of the Use of Key Informants (Houston and Sudman), 211 “Methods and Measures That Profile Heavy Users” (Wansink and Park), 259 Michael, R. T., 97, 99 Michaels, S., 99 Middle East, 157, 203–204 Middle point, 141–142 Mieczkowski, T., 115 Millerson, B. L., 101 Millman, J., 230, 240, 241 Minneapolis Star Tribune, 11, 181 Mobility, 272. See also Demographic questions Moore, B. V., 8 Moser, C. A., 6 Murray, J. R., 123 Mypoll.net, 304 N National Assessment of Educational Progress, 195, 198, 200, 207, 211 National Center for Education Statistics, 211 National Institute on Drug Abuse, 92, 115 National League for Nursing (Smith and Kendall), 216–217 National Opinion Research Center (NORC), 24, 25, 39, 46, 84, 85, 88, 91, 94, 96, 113, 125, 166, 167, 169, 170, 172, 174, 176, 192, 193, 197, 206, 268, 277, 318, 355 National Science Foundation, 277 Nazi Germany, 181 Neighborhoods, residential information about, 192 Neter, J., 67, 68 New York Times Index, 24 New York Times/CBS News polls, 24 Noelle-Neumann, E., 177 Nonverbal procedures, 209 NORC. See National Opinion Research Center Novak, T. P., 247, 250, 259 Nuances, 6–8 Numerical rating scales: few or many, 163–165; odd versus even, 162–163 O Occupation, questions about, 270. See also Demographic questions Oksenberg, L., 73 One-and-a-half-barreled questions, 142–145 Open-answer formats, 153–156, 432 Open-ended questions, 103–104, 331; improving quality of, 155–156; uncovering key insights from, 155 Oppenheim, A. N., 241 Organization of Memory (Tulving and Donaldson), 77 Outdoor recreation survey, 38, 39fig.2.1 P Paired comparison, 168–171 Panel research, use of, 70–71, 106–107
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Page 345 and 346: ASKING QUESTIONS FAQS 325 tain you
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Page 368 and 369: 348 GLOSSARY object. The term belie
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Page 384 and 385: 364 GLOSSARY questionnaires list th
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Page 434 and 435: 414 APPENDIX B 14. Who purchased th
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Page 438 and 439: Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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