Asking Questions - The Definitive Guide To Questionnaire Design ...

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192 ASKING QUESTIONS Resident Information About Neighborhoods In the same study described above, information was also obtained from a sample of neighborhood residents, not only about their personal behavior and attitudes but also about the characteristics of the neighborhood in which they lived. Two of these questions are shown in Figure 6.9. Although residents would be expected to be generally less knowledgeable than community leaders, they are better able to report whether or not the family living next door is of the same or a different race. <strong>The</strong> last three questions in Figure 6.9 are taken from another NORC study. <strong>The</strong>y ask respondents to report about the physical condition of the surrounding neighborhood with respect to litter, vandalism, and road conditions. In a face-to-face interview, the interviewer can obtain some of this information by observing and recording the condition of the area. Observations, of course, are not possible with telephone interviewing. Even with face-to-face interviewing, the residents will have better knowledge of the area than the interviewer, especially if the questions require more than brief observation. Figure 6.9. Neighborhood Information from Residents. 1. As far as you know, do both white and black families live in this neighborhood? Yes (If R. is black, ask a; if R. is white, go to Q. 2.) No (Go to Q. 3.) Don’t know (Go to Q. 3.) a. Would you say that almost all of the families living in this neighborhood are black? Yes No Don’t know (Go to Q. 3.)
ASKING QUESTIONS THAT MEASURE KNOWLEDGE 193 2. Are there any black families living right around here? Yes (Ask a-c.) No Don’t know a. About how many black families live right around here? (Number) _______________ b. Do you know any of their names? Yes No c. Is there a black family living next door? Yes No Don’t know 3. Are there any vacant lots in this block or on either side of the street? Yes (Ask a.) No a. Do any of the vacant lots have one or more of these items on them? Yes 1. Abandoned household goods 2. Broken bottles 3. Trash or litter 4. Remains of a partially demolished structure 4. On your block, are there any vandalized or abandoned buildings with boarded-up windows or doors, on either side of the street? Yes No 5. Is the public street or road nearest your house or building paved? Yes No Source: National Opinion Research Center; Q.1 and Q.2, 1968; Q.3–Q.5, 1973. No
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Page 161 and 162: ASKING QUESTIONS ABOUT ATTITUDES AN
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Chapter Twelve Asking Questions FAQ
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ASKING QUESTIONS FAQS 325 tain you
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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