Asking Questions - The Definitive Guide To Questionnaire Design ...

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196 ASKING QUESTIONS Figure 6.10. Questions About Various Occupations, continued. 6. How about an optician? Does he? Prescribe eyeglasses? Grind lenses? Test your vision? Use an optical scanner? Take up stock options? 7. Which of the following would a dairy scientist be likely to use? A centrifuge. A Klein bottle. An oscilloscope. A microscope. A milking stool. 8. What does a dietician do? Does he: Invent new recipes? Draw up menus? Demonstrate cooking utensils? Inspect food products? Sometimes work in a hospital? 9. Which of the following things would a metal engraver be likely to need? A pantograph. A file. A hacksaw. A cold chisel. Acid. 10. What about a geologist? What would he be likely to use? A soldering iron. A rock hammer. A Geiger counter. A library. A geodesic dome. Source: National Opinion Research Center, 1965.
ASKING QUESTIONS THAT MEASURE KNOWLEDGE 197 used with adults to measure knowledge in the social sciences and writing. The standard procedure has been to pay adult participants to attempt the exercises. Standard classroom testing procedures are used, and adults are tested in their homes. The types of questions used have varied. Although multiple choice questions have mainly been used (see Questions 2 through 11), open questions have also been asked. (See Question 1, which asks for reasons why a decision was made.) An especially interesting example is Question 14, which asks respondents to write a letter giving specific reasons to support their opinion in favor or against lengthening the school year. This question is used to provide an assessment of practical writing skills. The science questions involve not only knowledge, but also the use of knowledge in problem solving. In Question 12, respondents are given a ruler, a graduated cylinder, scales, water in a jar, string, and a small nonporous rock and are asked to find the volume of the rock. Other physical apparatus are used to determine knowledge. In Question 13, respondents are handed two foam rubber blocks and are told the blocks represent a layer of rock on the earth’s crust. They are then asked to use one or both of the blocks to demonstrate a fault in the earth’s crust. These examples are included to remind the reader that, in addition to standard verbal questions and responses, other methods are available for determining level of knowledge. Both respondents and interviewers usually enjoy the variety of asking and answering questions in different ways. Another illustration of the use of graphic procedures are geography questions where respondents are handed outline maps of Europe, South America, or the United States and asked to identify the countries or states. Measuring Ability The final example, shown in Figure 6.11, is taken from a study at NORC to determine the qualities that make some people better
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Chapter Twelve Asking Questions FAQ
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ASKING QUESTIONS FAQS 325 tain you
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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