Asking Questions - The Definitive Guide To Questionnaire Design ...

Index
A
Ability, measuring, 197–202
Abramson, E., 115
“Accounting for Taste: Prototypes That
Predict Preference” (Wansink and
Park), 259
Accuracy, validating, 112–114
Activities, interests, opinions (AIO)
research. See Psychographic questions
Adjacent questions, 145–149
Age, questions about, 265. See also Demographic
questions
Aided recall, 58–60
Alcoholic beverages, 92–97
Aleamoni, L., 230
AlphaSmart, 305
American Association for Public Opinion
Research, 6
American Marketing Association, 146
Anonymity, guaranteeing, 17–19
Arab-Israeli conflict, 204
Art of Asking Questions (Payne), 77
Ash, P., 115
Attitudes: accounting for multidimensional,
138–139; aggregate measures
of, 125–126; asking questions about,
117–150; assessing strength of,
124–125; checklist of major points
regarding, 118–119; identifying object
of, 119–121; versus opinion, 121;
three component parts of, 121–129
Attitudes and Persuasion (Petty and
Cacioppo), 150
Audio-CAPI, 297–298
Autobiographical Memory and the Validity of
Retrospective Reports (Schwarz and
Sudman), 77
B
Baddeley, A. D., 77
Bailey, K. D., 177, 178
Barton, A. J., 79, 80, 109, 110
Beatty, R. W., 222, 224, 241
Beethoven, L. van, 209
Beginners: and finding good questions
from other surveys, 24–26; suggestions
for, 22–26; and using questions from
other surveys, 23–24
Behavior, nonthreatening questions
about, 35–77; checklist of major
points about, 36–37; determining
appropriate length of, 73–75; eight
ways to make, easier to answer, 52–75;
and examples of behavioral questions,
37–52; and post-interview evaluation
of threat, 113fig.3.10; use of aided
recall in, 58–60; use of bounded recall
in, 67–68; use of diaries and panel
research in, 70–71; and use of respondents
as informants, 75–76; and use of
right words, 71–73; use of secondary
records in, 68–70
Behavior, threatening questions about:
checklist of major points about, 80–
81; examples of, on socially desirable
behavior, 81–90; examples of, on
socially undesirable behavior, 90–99;
new techniques to improve accuracy
of, 99–111; and using additional
sources to validate accuracy, 112–114
Behavioral intention questions, 129–135
Behaviorally anchored rating scales
(BARS), 216–222, 240; for evaluating
college professors, 220fig.7.2. See also
Performance evaluation
367