Asking Questions - The Definitive Guide To Questionnaire Design ...

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276 ASKING QUESTIONS g. Was it less than $20,000? Yes (Ask h) No (Stop) h. Was it less than $10,000? Yes No One can obtain still finer splits of the sample by asking more questions, but normally asking four yes-no questions is sufficient to get a reasonable distribution from a general population sample. If you were surveying an upper-income population, starting at the median would lead to underestimates of income (Locander and Burton, 1976). In this case the preferred splits start at the high end and work down. a. Was it more than $100,000? b. (If No): Was it more than $75,000? c. (If No): Was it more than $50,000? d. (If No): Was it more than $40,000? [And so on] Low-income households, in contrast, tend to overreport if the questioning starts at the median. For surveys of low-income households, it is better to start at the lower end and work up. a. Was it less than $5,000? b. (If No): Was it less than $10,000? c. (If No): Was it less than $20,000? d. (If No): Was it less than $30,000? [And so on] The final version asks respondents simply to choose a category. As with the branching version, the specific categories will change with inflation.
ASKING STANDARD DEMOGRAPHIC QUESTIONS 277 Would you please tell me the letter on the card that best represents your total household income in (YEAR) before taxes? This should include wages and salaries, net income from business or farm, pensions, dividends, interest, rent, and any other money income received by all members of the household. a. Less than $5,000 b. $5,000–$9,999 c. $10,000–$14,999 d. $15,000–$19,999 e. $20,000–$29,999 f. $30,000–$39,999 g. $40,000–$49,999 h. $50,000–$59,999 i. $60,000–$79,999 j. $80,000–$99,999 k. $100,000 and over Asking About Religion The U.S. Census Bureau does not ask questions about religion. Therefore, we recommend those questions asked by the General Social Survey (GSS), a survey sponsored by the National Science Foundation and conducted by NORC. The GSS (2000) uses a rather detailed procedure to ask people about religious preference. Religious preference should not be confused with religious participation. For example, religious preference is not necessarily related to membership in a congregation or to regular attendance at a place of worship. 1. What is your religious preference? Is it Protestant, Catholic, some other religion, or no religion?
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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Page 245 and 246: ASKING QUESTIONS THAT EVALUATE PERF
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Page 272 and 273: 252 ASKING QUESTIONS Seven Steps to
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Page 305 and 306: ORGANIZING AND DESIGNING QUESTIONNA
Page 333 and 334: Fill- Ins Easily done with a Possib
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Page 337 and 338: QUESTIONNAIRES FROM START TO FINISH
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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