Asking Questions - The Definitive Guide To Questionnaire Design ...

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46 ASKING QUESTIONS Figure 2.7. Questions in Lawyers’ Survey. 1. In what year were you first admitted to the practice of law in any state? 2. a. Are you currently engaged in the practice of law? Yes, in private practice (Go to Q. 3a.) Yes, in nonprivate practice (Answer Q. 2b.) No, retired (Go to Q. 4.) No, in non-lawyer occupation (Go to Q. 4.) b. Which one of the following best describes your legal occupation? Business legal staff Government attorney Legal aid attorney or public defender Member of the judiciary Law faculty Other (Specify) (If not in private practice, go to Q. 4.) 3. a. Are you a sole practitioner, a partner, a shareholder, or an associate? Sole practitioner Partner or shareholder Associate b. How many other attorneys practice with your firm? (1) Partners or shareholders (2) Associates c. How many employees other than attorneys work for your firm as . . . (1) Secretaries? (2) Legal assistants/Paralegals? (3) Other? Source: Survey Research Laboratory, 1975.
ASKING NONTHREATENING QUESTIONS ABOUT BEHAVIOR 47 send the questionnaire ahead by mail, so that necessary information may be collected, but to obtain the final answers in a personal interview so that ambiguous answers can be clarified. This survey uses specialized language such as “sole practitioner,” “partner,” “associate,” and “paralegals.” The specialized language causes the lawyer respondents no difficulty, although these are not meaningful terms to most non-lawyers. Farm Innovation Study The same use of specialized language is seen in Figure 2.8, dealing with farm practices (SRL, 1974). Again, these terms did not cause the surveyed farmers any serious difficulties. The most problematic questions in this series are those asking “How many years ago did you first do (have) this?” Farmers who have been following these practices for many years will have trouble remembering the beginning date unless it corresponds to an important anchor point, such as the year the respondent started farming this particular land. It should be possible, however, to distinguish between farmers who adopted a practice in the last year or two and those who adopted it more than ten years ago. Business Expenditures Sometimes the questions ask for more specificity than respondents can provide. Figure 2.9 gives such an example from the 1997 Economic Census. In the survey used to generate this form, the representative of a hotel was asked to report sales for detailed merchandise and receipt lines, such as for distilled spirits, wine, and beer and ale. Many hotels do not keep records at this level of detail and are unable to report this information, even though estimation is permitted. Both the questionnaire writer and the data analyst (if these are not the same person) must take a balanced view to questions that put such a substantial strain on the respondent’s memory or records, even when the results are aggregated. On the one hand, questions
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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Page 17 and 18: The Authors Norman M. Bradburn (Ph.
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Page 23 and 24: Chapter One The Social Context of Q
Page 25 and 26: THE SOCIAL CONTEXT OF QUESTION ASKI
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Page 55 and 56: Chapter Two Asking Nonthreatening Q
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96 ASKING QUESTIONS Figure 3.8. Que
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98 ASKING QUESTIONS Figure 3.9. Que
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Chapter Twelve Asking Questions FAQ
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ASKING QUESTIONS FAQS 325 tain you
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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