Asking Questions - The Definitive Guide To Questionnaire Design ...

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38 ASKING QUESTIONS These questions represent the work of professional questionnaire designers. All have undergone careful review and pretesting. Nevertheless, they are not immune from the memory and other problems that we discuss later in this chapter. Outdoor Recreational Activities Figure 2.1 illustrates a series of questions about outdoor recreational activities. Part 1, which asks only whether the respondent ever did an activity during the last twelve months, is considerably easier to answer than Part 2, which asks for the number of times the respondent participated. Limiting participation to that in the State of Illinois makes the question still more complex. As we shall discuss later in the chapter, it is highly likely that respondents who frequently engage in an activity will not count individual episodes but will estimate. The period for activities is extended to a year because many of these activities are seasonal; a survey conducted in the winter would get no data on summer sports. Jogging There are several interesting wording uses in the Gallup question on jogging, shown in Figure 2.2. The use of the words “happen to” in the question “Do you happen to jog, or not?” is intended to reduce or eliminate social desirability biases. Although jogging appears to be a nonthreatening topic, some respondents who do not jog might be tempted to report that they did, because jogging is popular and associated with health and fitness. Similarly, adding the words “or not” is intended to give equal weight to both the positive and the negative answer. Although the responses to this question from the 1996 Gallup Poll might not differ substantially from those to the simpler question “Do you jog?” the additional words are intended to ensure the accuracy of the results.
ASKING NONTHREATENING QUESTIONS ABOUT BEHAVIOR 39 Figure 2.1. Outdoor Recreation Survey. 1. First, I’d like to get a general idea about the specific kinds of things you do for recreation or to relax. I have a list of activities people sometimes do. Please think back over the past month, since . As I read each activity, please tell me whether or not you have done it this past month. Did you . . . A. Go to a movie? B. Dine at a restaurant for pleasure? C. Go window shopping? D. Go to a theater or concert? E. Go on a picnic? F. Go hunting or fishing? G. Read for pleasure? H. Take a ride in an automobile for pleasure? I. Do gardening for pleasure? J. Participate in a civic or religious organization or club? K. Go for a walk or a hike? L. Go to a professional, college, or high school sports event? Yes No 2. Now, I have some questions about sports. Please think back over the past year, since . Did you . . . (Enter date 1 year ago today) A. Play badminton? B. Play basketball? C. Go bowling? D. Play football? E. Play golf? F. Play racketball, handball, paddleball, or squash? G. Play softball or baseball? H. Swim? I. Play tennis? Source: National Opinion Research Center, 1975. Yes No
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
Page 8 and 9: Copyright © 2004 by John Wiley & S
Page 10 and 11: viii CONTENTS 12. Asking Questions
Page 13 and 14: Preface This book is a revised and
Page 15 and 16: PREFACE xiii trate some of the subt
Page 17 and 18: The Authors Norman M. Bradburn (Ph.
Page 19: Asking Questions
Page 23 and 24: Chapter One The Social Context of Q
Page 25 and 26: THE SOCIAL CONTEXT OF QUESTION ASKI
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Page 55 and 56: Chapter Two Asking Nonthreatening Q
Page 57: ASKING NONTHREATENING QUESTIONS ABO
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Page 63 and 64: Figure 2.4. Household Health Diary.
Page 75 and 76: Source: U.S. Bureau of the Census,
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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96 ASKING QUESTIONS Figure 3.8. Que
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98 ASKING QUESTIONS Figure 3.9. Que
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Chapter Twelve Asking Questions FAQ
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ASKING QUESTIONS FAQS 325 tain you
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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