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Asking Questions - The Definitive Guide To Questionnaire Design ...

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ASKING STANDARD DEMOGRAPHIC QUESTIONS 275<br />

8b. (If Yes): How much did you receive?<br />

$<br />

9. What was your total income during (YEAR)? If loss, enter<br />

amount of loss as a negative number.<br />

$<br />

Note that although this is a detailed series of questions, it still<br />

combines multiple sources of income in each subquestion rather<br />

than asking about each income source separately. Still, this series<br />

can be time-consuming when asked about each household member<br />

fifteen years and older.<br />

<strong>The</strong> next version simply requires respondents to answer “yes” or<br />

“no” to a small number of income splits. Most typically, the first<br />

split is at or near the estimated median income at the time the study<br />

is being conducted, which will, of course, change over time. For<br />

purposes of this example, we shall use a median split of $40,000.<br />

1. What was the approximate annual income from employment<br />

and from all other sources for all members of your<br />

household, before taxes in (YEAR)?<br />

a. Was it $40,000 or more, or less than that?<br />

Yes (Ask b) No, less than $40,000 (Ask e)<br />

b. Was it $50,000 or more, or less than that?<br />

Yes (Ask c)<br />

c. Was it $60,000 or more?<br />

Yes (Ask d)<br />

d. Was it $75,000 or more?<br />

Yes<br />

No<br />

e. Was it less than $40,000?<br />

Yes (Ask f)<br />

f. Was it less than $30,000?<br />

No, less than $50,000 (Stop)<br />

No, less than $60,000 (Stop)<br />

No (Stop)<br />

Yes (Ask g)<br />

No (Stop)

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