Asking Questions - The Definitive Guide To Questionnaire Design ...

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98 ASKING QUESTIONS Figure 3.9. Questions on Sexual Activity. 1. There is a great deal of concern today about the AIDS epidemic and how to deal with it. Because of the grave nature of the problem, we are going to ask you some personal questions and we need your frank and honest responses. Your answers are confidential and will be used only for statistical reports. How many sex partners have you had in the last 12 months? No partners 1 partner 2 partners 3 partners 4 partners 5-10 partners 11-20 partners 21-100 partners More than 100 partners 2. Have your sex partners in the last 12 months been . . . Exclusively male? Both male and female? Exclusively female? 3. About how often did you have sex in the past 12 months? Not at all Once or twice About once a month Two or three times a month About once a week Two or three times a week Four or more times a week 4. Masturbation is a very common practice. In order to understand the full range of sexual behavior, we need to know the answers to a few questions about your experiences with masturbation. By masturbation we mean self-sex or self-stimulation, that is, stimulating your genitals (sex organs) to the point of arousal, but not necessarily to orgasm or climax. The following questions are not about activity with a sexual partner, but about times when you were alone or when other people were not aware of what you were doing. On average, in the past 12 months how often did you masturbate? More than once a day Every day Several times a week Once a week
ASKING THREATENING QUESTIONS ABOUT BEHAVIOR 99 2-3 times a month Once a month Every other month 3-5 times a year 1-2 times a year 0 times this year FEMALES ONLY (A comparable set was asked of males) 5. Have you ever performed oral sex on a man? Yes No 6. Has a man ever performed oral sex on you? Yes No 7. Have you ever had anal sex? Yes No 8. Have you ever been paid by a man to have sex? Yes No Source: Laumann, Gagnon, Michael, and Michaels, 1994. Nine Techniques to Make Threatening Questions More Accurate Use Self-Administered Methods Probably the most widely used method for reducing question threat is to make the question self-administered. This works for both socially desirable and socially undesirable behaviors. Respondents are less likely to overreport desirable behaviors such as voting or giving to charity when responding on a computer or piece of paper rather than answering an interviewer. They are also less likely to underreport socially undesirable behavior and even attitudes that are perceived as socially undesirable.
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Chapter Twelve Asking Questions FAQ
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ASKING QUESTIONS FAQS 325 tain you
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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