Asking Questions - The Definitive Guide To Questionnaire Design ...

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336 BIBLIOGRAPHY AND RECOMMENDED READINGS Bernardin, H. J., and Smith, P. C. “A Clarification of Some Issues Regarding the Development and Use of Behaviorally Anchored Rating Scales.” Journal of Applied Psychology, 1981, 66, 458–463. Bingham, W.V.D., and Moore, B. V. How to Interview. (4th ed.) New York: HarperCollins, 1959. Blair, E. A., and Burton, S. “Cognitive Processes Used by Survey Respondents to Answer Behavioral Frequency Questions.” Journal of Consumer Research, 1987, 14, 280–288. Bradburn, N. M. The Structure of Psychological Well-Being. Hawthorne, N.Y.: Aldine de Gruyter, 1969. Bradburn, N. M., Sudman, S., and Gockel, G. L. Racial Integration in American Neighborhoods: A Comparative Survey. NORC Report No. III-B. Chicago: National Opinion Research Center, 1971a. Bradburn, N. M., Sudman, S., and Gockel, G. L. Side by Side: Integrated Neighborhoods in America. Chicago: Quadrangle, 1971b. Bradburn, N. M., Sudman, S., and Associates. Improving Interview Method and Questionnaire Design: Response Effects to Threatening Questions in Survey Research. San Francisco: Jossey-Bass, 1979. Brown, R. W. Against My Better Judgment: An Intimate Memoir of an Eminent Gay Psychologist. Binghamton, N.Y.: Haworth Press, 1996. Burns, N., Kinder, D. R., Rosenstone, S. J., Sapiro, V., and the National Election Studies. American National Election Study, 2000: Pre- and Post-Election Survey [Computer file]. 2nd ICPSR version. Ann Arbor: University of Michigan, Center for Political Studies [producer], 2001; Interuniversity Consortium for Political and Social Research [distributor], 2002. Campanelli, P., Martin, E., and Rothgeb, J. “The Use of Respondent and Interviewer Debriefing Studies as a Way to Study Response Error in Survey Data.” The Statistician, 1991, 40, 253–264. Campbell, A., and others. The American Voter. Hoboken, N.J.: Wiley, 1960. Cannell, C. F., Marquis, K. H., and Laurent, A. A Summary of Studies of Interviewing Methodology. Vital and Health Statistics, Series 2, No. 69. Rockville, Md.: National Center for Health Statistics, 1977. Cannell, C., Miller, P., and Oksenberg, L. “Research on Interviewing Techniques.” In S. Leinhardt (ed.), Sociological Methodology. San Francisco: Jossey-Bass, 1981. Cannell, C. F., Oksenberg, L., and Converse, J. Experiments in Interviewing Techniques. NCHSR Research Report 78-7. Hyattsville, Md.: National Center for Health Services Research, 1977. Cantril, H. Gauging Public Opinion. Princeton, N.J.: Princeton University Press, 1944. Cantril, H. The Pattern of Human Concern. New Brunswick, N.J.: Rutgers University Press, 1965.
BIBLIOGRAPHY AND RECOMMENDED READINGS 337 Cardy, R. L., and Dobbins, G. H. Performance Appraisal: Alternative Perspectives. Cincinnati, Ohio: South-Western, 1994. Cash, W. S., and Moss, A. J. Optimum Recall Period for Reporting Persons Injured in Motor Vehicle Accidents. Vital and Health Statistics, Series 2, No. 50. Rockville, Md.: National Center for Health Statistics, 1972. CBS News/The New York Times. CBS News/New York Times Monthly Poll no. 1, January 1994 [Computer file]. 2nd ICPSR version. New York: CBS News [producer], 1994. Ann Arbor, Mich.: Inter-university Consortium for Political and Social Research [distributor], 2000. Clark, J. P., and Tifft, L. L. “Polygraph and Interview Validation of Self-Reported Deviant Behavior.” American Sociological Review, 1966, 31, 516–523. Coker, H., Medly, D. M., and Soar, R. S. Measurement-Based Evaluation of Teacher Performance. New York: Longman, 1984. Colombotos, J. “Personal Versus Telephone Interviews: Effect on Responses.” Public Health Reports, 1969, 84, 773–782. Converse, J. M., and Presser, S. Survey Questions: Handcrafting the Standardized Questionnaire. Thousand Oaks, Calif.: Sage, 1986. Converse, J. M., and Schuman, H. Conversations at Random: Survey Research as Interviewers See It. Hoboken, N.J.: Wiley, 1974. Couper, M., Traugott, M., and Lamias, M. “Web Survey Design and Administration.” Public Opinion Quarterly, 2001, 65, 230–253. Crabtree, S. “New Poll Gauges Americans’ General Knowledge Levels.” [Poll release, Gallup Poll News Service]. Princeton, N.J.: Gallup Organization, 1999. Davis, J. A., Smith, T. W., and Marsden, P. V. General Social Survey 1998: Culture Module. Chicago: National Opinion Research Center, 2000. Demby, E. H. “Psychographics Revisited: The Birth of a Technique.” Marketing News, Jan. 2, 1989, p. 21. Dillman, D. Mail and Internet Survey: The Tailored Design Method. (2nd ed.) New York: Wiley, 2000. Dillman, D. Mail and Telephone Surveys: The Total Design Method. Hoboken, N.J.: Wiley, 1978. Doyle, K. O. Evaluating Teaching. Toronto: Lexington Books, 1983. Edwards, J. E., Rosenfeld, P., and Thomas, M. D. Improving Organizational Surveys. Thousand Oaks, Calif.: Sage, 1993. Eisenhower, D., Mathiowetz, N., and Morganstein, D. “Recall Error: Sources and Bias Reduction Techniques.” In P. P. Biemer and others (eds.), Measurement Errors in Surveys. Hoboken, N.J.: Wiley, 1991. Erdos, P. L., and Morgan, A. J. Professional Mail Surveys. New York: McGraw- Hill, 1970. Fee, J. “Symbols and Attitudes: How People Think About Politics.” Unpublished doctoral dissertation, School of Social Sciences, University of Chicago, 1979.
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
Page 305 and 306: ORGANIZING AND DESIGNING QUESTIONNA
Page 333 and 334: Fill- Ins Easily done with a Possib
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Page 337 and 338: QUESTIONNAIRES FROM START TO FINISH
Page 343 and 344: Chapter Twelve Asking Questions FAQ
Page 345 and 346: ASKING QUESTIONS FAQS 325 tain you
Page 347 and 348: Do you own an IBM-type of PC? Yes
Page 349 and 350: ASKING QUESTIONS FAQS 329 Ranking q
Page 351 and 352: ASKING QUESTIONS FAQS 331 guish bet
Page 353: ASKING QUESTIONS FAQS 333 activitie
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Page 368 and 369: 348 GLOSSARY object. The term belie
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Page 372 and 373: 352 GLOSSARY the sex of the respond
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Page 376 and 377: 356 GLOSSARY individual difference
Page 378 and 379: 358 GLOSSARY overreporting, underre
Page 380 and 381: 360 GLOSSARY because of illness or
Page 382 and 383: 362 GLOSSARY response effect A gene
Page 384 and 385: 364 GLOSSARY questionnaires list th
Page 387 and 388: Index A Ability, measuring, 197-202
Page 389 and 390: INDEX 369 Denver, 86; Community che
Page 391 and 392: INDEX 371 Library card ownership, 8
Page 393 and 394: INDEX 373 preferences, 167-168; thr
Page 395 and 396: Appendix A List of Academic and Not
Page 397 and 398: APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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