Asking Questions - The Definitive Guide To Questionnaire Design ...

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314 ASKING QUESTIONS accustomed to and who have the operational capacity for paper questionnaires will conduct them this way. Recently, we have even seen that once an organization invests in PDAs, it has a bias in amortizing the expense by believing many subsequent surveys should also be used with PDAs. The critical considerations are what type of data are being collected (complex versus simple, or straightforward versus conditional skips), who the population is (probability or convenience-based), and how much control is needed over the process. The higher the need for control, the more critical it is that an interviewer be present and possibly that the questionnaire be done on paper. The same benefits of speed and efficiency that are a blessing to electronic modes of data collection are also their curse in the hands of a selfpaced, careless respondent.
Chapter Eleven Questionnaires from Start to Finish Throughout the book we have focused on tactics related to how specific questions of a specific nature should be asked. In this chapter, we explain the general process of compiling these questions into an efficient sequence that elicits accurate answers from the first to last question. For some, this can serve as a quick reference guide; for others it can be useful as to how one should start and proceed with crafting their questionnaire. A second purpose is to remind researchers that a good questionnaire is the end product of a sequence of procedures that all play a role in the final quality. Assuming that all other recommendations in this book are followed, a questionnaire can still suffer if the steps in this chapter are omitted. The next section lists the steps we believe are critical in preparing a questionnaire. Some readers may be surprised to see that there are actually more steps involved after the first draft is finished than before. As in golf, follow-through is critical in preparing an effective questionnaire. Steps in Preparing a Questionnaire 1. Decide what information is needed. Conduct focus groups if needed to explore the topic to find out what information is required. 2. Search data archives for existing questions and scales on the topics of interest. 3. Draft new questions or revise existing questions. 315
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
Page 283 and 284: ASKING STANDARD DEMOGRAPHIC QUESTIO
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Page 305 and 306: ORGANIZING AND DESIGNING QUESTIONNA
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Page 337 and 338: QUESTIONNAIRES FROM START TO FINISH
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Page 345 and 346: ASKING QUESTIONS FAQS 325 tain you
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Page 349 and 350: ASKING QUESTIONS FAQS 329 Ranking q
Page 351 and 352: ASKING QUESTIONS FAQS 331 guish bet
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Page 356 and 357: 336 BIBLIOGRAPHY AND RECOMMENDED RE
Page 368 and 369: 348 GLOSSARY object. The term belie
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Page 372 and 373: 352 GLOSSARY the sex of the respond
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Page 376 and 377: 356 GLOSSARY individual difference
Page 378 and 379: 358 GLOSSARY overreporting, underre
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Page 382 and 383: 362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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