Asking Questions - The Definitive Guide To Questionnaire Design ...

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374 INDEX Teacher and instructor ratings, continued and course-improvement questionnaire, 230fig.7.6; selecting appropriate items for, 234–236; and studentadministered questionnaires, 23–240; and teacher evaluation questionnaire, 238–239fig.7.8; types of items for, 231– 234; and types of student feedback forms, 229–231; and when questionnaires should be administered, 236– 237. See also Performance evaluation Telescoping, minimizing, 66–67 Thinking about Answers (Sudman, Bradburn, and Schwartz), 31, 76, 77, 150 Thomas, M. D., 241 Tifft, L. L., 108 Time frame, 109 Toshiba, 305 Total quality management (TQM), 225 Tourangeau, R., 29, 31, 150 Traffic violations, 90–91 Traugott, M., 302 Traveler accommodations (1997 Economic Survey), 49–51 Tulving, E., 77 Turner, C. F., 93, 115 U Umfragen in der Massengesellschaft: Einführung in die Methoden der Demoskopie (Noelle-Neumann), 177 United Nations, 140 United States Bureau of the Census, 45, 51, 55, 88, 89, 261, 263, 265–267, 273, 277; United States Department of Education, 179, 194, 201 United States Office of Management and Budget, 266 University of California, Berkeley, 25, 301, 302 University of Chicago, 25 University of Connecticut, 25, 355 University of Illinois, 25, 186, 229, 232, 421 University of Michigan, Ann Arbor, 25 University of North Carolina, Chapel Hill, 25 University of Wisconsin, 25 V Values and lifestyles segment (VALS), 247; eight psychographic segments used by, 248fig.8.1; examples of psychographic questions used in, 249fig.8.2 “Value-System Segmentation: Exploring the Meaning of LOV” (Kamakura and Novak), 259 Variability, bias versus, 29–30 Visual aids, 173–177 Voting and voter registration, 86–90 W Wagenaar, W. A., 77 Waksberg, J., 67, 68 Wansink, B., 16, 17, 70, 71, 77, 135, 189, 246, 253, 254, 256, 257, 300 Warner, S. L., 101, 115 Webpollcentral.com, 304 Wechsler Adult Intelligence Scale (WAIS) Similarities, 201, 204, 210 Weinstein, A., 246, 250, 253 Wells, W. D., 246, 252, 257, 258 Wentland, E. J., 92, 115 Westat, 301 Westgren, R., 259 Westin, A., 13 Wording, 4–8, 324–325 World Trade Center, terrorist attack on, 64, 65 World War II, 181, 182; veterans, 16 World’s greatest athletes, surveys on, 27 X XML Polls, 304 Y Yankelovich Monitor (Gunter and Furnham), 247
Appendix A List of Academic and Not-for-Profit Survey Research Organizations
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Page 345 and 346: ASKING QUESTIONS FAQS 325 tain you
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Page 368 and 369: 348 GLOSSARY object. The term belie
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Page 372 and 373: 352 GLOSSARY the sex of the respond
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Page 376 and 377: 356 GLOSSARY individual difference
Page 378 and 379: 358 GLOSSARY overreporting, underre
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Page 384 and 385: 364 GLOSSARY questionnaires list th
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Page 409 and 410: APPENDIX A 389 Center for the Study
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Page 415 and 416: APPENDIX A 395 New York Marist Coll
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Page 434 and 435: 414 APPENDIX B 14. Who purchased th
Page 436 and 437: 416 APPENDIX B 23. What racial/ethn
Page 438 and 439: Faculty Retention Survey December 2
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Page 442 and 443: 4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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