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Asking Questions - The Definitive Guide To Questionnaire Design ...

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Chapter Seven<br />

<strong>Asking</strong> <strong>Questions</strong> that<br />

Evaluate Performance<br />

It seems like it should be a simple question—“How well are my<br />

employees doing?” Despite its apparent simplicity, this ends up<br />

being a very difficult—and important—question for individuals and<br />

organizations and also for service providers and service recipients.<br />

If done correctly, careful measurements of performance can<br />

have two important consequences. First, these measurements may<br />

be used diagnostically to improve or troubleshoot potential problems<br />

in employee performance. Second, these measurements may<br />

be used in a way that contributes to salary bonuses or promotion<br />

decisions. In some companies, employees are evaluated by superiors,<br />

peers, and subordinates. For example, a manager may be evaluated<br />

by top management, other managers, and direct employees,<br />

and a manager’s employees may be evaluated by the manager, peer<br />

employees, or clients. In this chapter we offer suggestions for asking<br />

questions that can be used to evaluate the performance of employees,<br />

employers, students, and teachers.<br />

Checklist of Major Points<br />

1. If the process of developing, measuring, administering,<br />

and analyzing performance questions is seen as fair, it will<br />

contribute to cooperation and acceptance of the outcomes.<br />

Involve those people who will be evaluated and get their<br />

feedback on the instrument and the way the questions are<br />

worded.<br />

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