Asking Questions - The Definitive Guide To Questionnaire Design ...

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Chapter Ten Organizing and Designing Questionnaires Since the first edition of this book was published, there have been substantial changes in the way surveys are conducted. Although many surveys are still traditionally conducted over the telephone or in person with paper and pencil, an increasing percentage of surveys are conducted by interviewers with computer assistance. This includes Web-based surveys, e-mailed questionnaires for large surveys, and one-on-one interviews conducted with personal digital assistant (PDA) devices. Because researchers use traditional paperand-pencil methods and also computer-assisted approaches, this chapter is split into three parts: (1) a discussion of general formatting issues that apply to both methods, (2) a discussion of formatting issues related to computer-assisted interviews, and (3) a discussion of formatting issues related to paper-and-pencil surveys. General Formatting Issues Why is formatting important? The format of a questionnaire determines how easy it is for interviewers, respondents, and data processing personnel to read and understand the questions and the kind of answers required. Thus, the quality of the data becomes heavily influenced by the questionnaire format (Sanchez, 1992). A general principle to follow in formatting is that the respondent’s needs must receive top priority, the interviewer’s needs next highest priority, and the data processing staff’s needs the lowest priority (since they are not subject to the stresses of the interview). Ideally, the questionnaire should be formatted to meet all of these needs 283
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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332 ASKING QUESTIONS How Should the
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Bibliography and Recommended Readin
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BIBLIOGRAPHY AND RECOMMENDED READIN
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Glossary aided-recall procedures Me
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GLOSSARY 349 in terms of one end of
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GLOSSARY 351 context of questionnai
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GLOSSARY 353 or what the column ref
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GLOSSARY 355 most respondents have
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GLOSSARY 357 knowledgeable. Some of
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GLOSSARY 359 the respondent may be
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GLOSSARY 361 is most often used to
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GLOSSARY 363 should increase in the
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GLOSSARY 365 idation also has the s
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368 INDEX Belson, W. A., 64, 101, 1
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370 INDEX Hispanics, 266 Hochstim,
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372 INDEX Park, S., 254, 256, 257,
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374 INDEX Teacher and instructor ra
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376 APPENDIX A Alabama Institute fo
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378 APPENDIX A Library Building, #5
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380 APPENDIX A E-mail: srcsurv@csuc
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382 APPENDIX A Survey Research Labo
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384 APPENDIX A 5835 S. Kimbark Ave.
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386 APPENDIX A Social Science Insti
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388 APPENDIX A Louisiana Survey Res
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390 APPENDIX A Communication Resear
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392 APPENDIX A Mississippi Survey R
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394 APPENDIX A Fax: 603-862-1488 E-
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396 APPENDIX A Fax: 212-305-6832 E-
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398 APPENDIX A Fax: 919-962-4777 E-
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400 APPENDIX A Oklahoma Bureau for
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402 APPENDIX A Rhode Island A. Alfr
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404 APPENDIX A Earl Survey Research
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406 APPENDIX A P.O. Box 400767 2205
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408 APPENDIX A Wyoming Survey Resea
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Appendix B Illinois Liquor Control
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APPENDIX B 413 11. On the days when
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APPENDIX B 415 d. In the past 30 da
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Appendix C Faculty Retention Survey
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Not at all Not too Somewhat Very Ex
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3. University Facilities/Services/R
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5. Individual Considerations Import
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426 APPENDIX D You are a valued cus
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