Asking Questions - The Definitive Guide To Questionnaire Design ...

INDEX 373
preferences, 167–168; through paired
comparison, 168–171; use of, 165–171;
and when to ask ranking questions,
328–329
Rasinski, K., 29, 31, 150
Rating scale: behaviorally anchored
(BARS), 216–222; numerical,
166fig.5.2
Rating thermometer, 164fig.5.1
Ray, M. L., 135
Reducing the Cost of Surveys (Sudman), 211
Reinmuth, J. E., 115
Religion, questions about, 42, 45fig.2.6,
277–279. See also Demographic questions
Research question, versus actual question,
20–26
Research Triangle Institute (RTI), 92, 93,
115
Respondents: and information about survey,
19; as volunteer conversationalists,
8–10
Response categories, constructing, 160–162
Response Effects in Surveys (Sudman and
Bradburn), 77
Responses: and difference between bias
and variability, 29–30; and different
errors for different types of questions,
26–29; and motivated and unmotivated
biases, 30; sources of error in,
26–30
Rips, L., 29, 31, 150
Robinson, J. P., 25
Roper Center for Public Opinion
Research (University of Connecticut),
7, 25, 35, 181, 355
Rosenfeld, P., 241
Rosenshine, B., 233
Rosenstone, S. J., 87, 164
Rostering, 297
Rugg, D., 137
Rusk, J. G., 25
Russia, 144
S
SALT II treaty, 144, 145
Sanchez, M. E., 283
Sapiro, V., 87, 164
Scales, 329–330
Scheufele, D., 183
Schuman, H., 24, 147, 150
Schwarz, N., 11, 24, 29, 31, 76, 77, 145,
150
Seat belt usage, 85–86
Secondary records, use of, 68–70
Self-administered methods, 99–100,
306–307
Sensitive topics, 10–11
Sexual activity, 97–99
Shanahan, J., 183
Sharp, L. M., 19
Shaver, P. R., 25
Shaw, B. V., 101, 115
Sheatsley, P. B., 148
Side by Side (Bradburn, Sudman, and
Gockel), 211
Simmons, W. R., 101, 115
Singer, E., 17
Smith, K. W., 92, 115
Smith, P. C., 217, 221
Smith, T., 29, 31
Smith, T. W., 6, 141, 182
Soar, R. S., 241
Social context, 3–31
Social desirability bias, 11–12
Social process, questioning as, 8–12
Sociological Methods and Research, 77
Sony, 305
Soviet Union, 147
SRI Consulting Business Intelligence,
247–249, 365
SRL. See Survey Research Laboratory
Stahl, M., 224
Statistics Netherlands, 301
Stevens, P., 241
Study: articulating specific purpose of,
20–21; writing questions that relate to
purpose of, 21–22
Sudman, S., 11, 16, 24, 29, 31, 58, 64, 67,
68, 70, 71, 73, 75–77, 83, 84, 91, 96,
104–107, 115, 145, 150, 189, 208, 211,
300
Survey Research Center (University of
California), 25, 181
Survey Research Laboratory (SRL), 25,
40–43, 47, 48, 83, 181, 186, 188, 229,
232, 318, 421
T
Taboo subjects, 10
Teacher and instructor ratings: and administering
student feedback forms, 236;