Asking Questions - The Definitive Guide To Questionnaire Design ...

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182 ASKING QUESTIONS Figure 6.2. Questions About World War II. % Correct 1. Who was the leader of Nazi Germany? Was it Joseph Stalin, Adolph Hitler, Hirohito, Winston Churchill, or someone else? 88 2. Would you know specifically what happened 50 years ago relating to Pearl Harbor? ( Japan bombed Pearl Harbor) 84 3. I’m going to read you a list of countries. Based on what you know or have learned about World War II, please tell me if each country was an ally of the United States, an enemy, or if it was not really involved in the war. Germany (enemy) 84 Great Britain (ally) 83 Japan (enemy) 82 Switzerland (uninvolved) 69 Soviet Union (ally) 67 Sweden (uninvolved) 56 4. Would you tell me what you think the Holocaust was? 84 5. This coming December the 7th marks the 50th anniversary of a significant event in American history which occurred on December 7, 1941. Would you happen to remember what that event was? (Bombing of Pearl Harbor) 75 6. From what you know or have heard, what were Auschwitz, Dachau, and Treblinka? (Concentration camps) 65 7. Approximately, how many Jews were killed in the Holocaust? 25,000, 100,000, 1 million, 2 million, 6 million, 20 million? 40 8. As far as you know, what does the term D-Day refer to? (Normandy invasion by allies) 27 Source: Smith, 1995.
ASKING QUESTIONS THAT MEASURE KNOWLEDGE 183 general awareness of the issue, but much less specific knowledge. The first question in Figure 6.3 asks whether respondents have heard or read about the issue. Gallup has used the same wording for almost every important public issue, so comparisons are possible across issues. In this instance, 81 percent of respondents reported that they had heard or read about the issue, which is slightly higher than what is typically found for similar types of events. Similar results were obtained from Question 3, asked by the Pew Research Center for the People and the Press. Instead of the Gallup format, Pew asked, “How much, if anything, have you heard or read . . . ?” There did not appear to be any clear advantage of either format over the other. Figure 6.3. Questions About Biotechnology and Genetic Engineering. 1. As you may know, some food products and medicines are being developed using new scientific techniques. The general area is called “biotechnology” and includes tools such as genetic engineering and genetic modification of food. How much have you heard or read about this issue? A great deal Some Not much Nothing at all 2. As far as you know, do the stores where you shop for food sell fruits, vegetables, or other foods that have been genetically altered, or not? Yes (for sale) No (not for sale) Don’t know/refused 3. As you may know, some fruits and vegetables are being genetically altered to make them taste better, last longer, or to increase crop yields. How much, if anything, have you heard about this? A lot Some Only a little Nothing at all Source: Q.1, Gallup, Mar. 2000; Q.2 and Q.3, Pew Research Center for the People and the Press, Dec. 1999, cited in Shanahan, Scheufele, and Lee, 2001.
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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ASKING QUESTIONS THAT EVALUATE PERF
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Chapter Twelve Asking Questions FAQ
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ASKING QUESTIONS FAQS 325 tain you
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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