Asking Questions - The Definitive Guide To Questionnaire Design ...

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338 BIBLIOGRAPHY AND RECOMMENDED READINGS Ferber, R. The Reliability of Consumer Reports of Financial Assets and Debts. Studies in Consumer Savings, no. 6. Urbana: Bureau of Economic and Business Research, University of Illinois, 1966. Fischer, R. P. “Signed Versus Unsigned Personal Questionnaires.” Journal of Applied Psychology, 1946, 30, 220–225. Forsyth, B., and Lessler, J. “Cognitive Laboratory Methods: A Taxonomy.” In P. P. Biemer and others (eds.), Measurement Errors in Surveys. Hoboken, N.J.: Wiley, 1991. Fowler, F. “How Unclear Terms Affect Survey Data.” Public Opinion Quarterly, 1992, 56, 218–231. Fraisse, P. The Psychology of Time. New York: HarperCollins, 1963. Fuller, C. “Effect of Anonymity on Return Rate and Response Bias in a Mail Survey.” Journal of Applied Psychology, 1974, 59, 292–296. Gallup, G. H. The Gallup Poll: Public Opinion, 1935–1971. (3 vols.) New York: Random House, 1972. Gallup, G. H. The Gallup Poll. Public Opinion, 1972–1977. (2 vols.) Wilmington, Del.: Scholarly Resources, 1978. Gallup Organization. Gallup Opinion Polls, 1965–2003 Cumulative Codebook. Princeton, NJ, 2003. (For more information about Gallup Opinion Polls, please call, 1-800-888-5493.) Gallup Organization. “Support for Invasion of Iraq Remains Contingent on U.N. Approval.” [Poll analysis]. [http://www.gallup.com/poll/releases/pr021112. asp]. Nov. 12, 2002. Glanz, K., and others. “Why Americans Eat What They Do: Taste, Nutrition, Cost, Convenience, and Weight Control Concerns: Influences on Food Consumption.” Journal of the American Dietetic Association, 1998, 98, 1118–1126. Greenberg, B. G., and others. “The Unrelated Question Randomized Response Model: Theoretical Framework.” Journal of the American Statistical Association, 1969, 64, 520–539. Grice, P. “Logic and Conversation.” In P. Cole and J. Morgan (eds.), Syntax and Semantics, Vol. 3: Speech Acts. Orlando: Academic Press, 1975. Groves, R. M. “Measurement Errors Associated with the Questionnaire.” In Survey Errors and Survey Costs. Hoboken, N.J.: Wiley, 1989. Groves, R. M., and Kahn, R. L. Surveys by Telephone: A National Comparison with Personal Interviews. Orlando: Academic Press, 1979. Guilford, J. P. Psychometric Methods. (2nd ed.) New York: McGraw-Hill, 1954. Gunter, B., and Furnham, A. Consumer Profiles: An Introduction to Psychographics. London: Routledge, 1992. Haley, R. “Benefit Segmentation: A Decision-Oriented Research Tool.” Journal of Marketing, 1968, 32, 30–35. Harris, L., and Associates. (For queries about Harris Poll questions in text, write to Louis Harris and Associates, 630 Fifth Avenue, New York, NY 10020.)
BIBLIOGRAPHY AND RECOMMENDED READINGS 339 Hastings, E. H., and Hastings, P. K. (eds.). Index to International Public Opinion, 1978–1979. Westport, Conn.: Greenwood Press, 1980. Hirsch, A. What Flavor Is Your Personality? Naperville, Ill.: Sourcebooks, 2001. Hochstim, J. R. “A Critical Comparison of Three Strategies of Collecting Data from Households.” Journal of the American Statistical Association, 1967, 62, 976–989. Horvitz, D. G., Shaw, B. V., and Simmons, W. R. “The Unrelated Question Randomized Response Model.” In E. Hasho (ed.), Proceedings of the American Statistical Association. Washington, D.C.: American Statistical Association, 1967. Houston, M. J., and Sudman, S. “A Methodological Assessment of the Use of Key Informants.” Social Science Research, 1975, 4, 151–164. Hyman, H. H., and Sheatsley, P. B. “The Current Status of American Public Opinion.” In J. C. Payne (ed.), The Teaching of Contemporary Affairs: Twenty-First Yearbook of the National Council for the Social Studies. Washington, D.C.: National Council for the Social Studies, 1950. Johnson, C. E., Jr. Consistency of Reporting of Ethnic Origin in the Current Population Survey. U.S. Bureau of the Census Technical Paper No. 31. Washington, D.C.: U.S. Government Printing Office, 1974. Kahn, R. L. “A Comparison of Two Methods of Collecting Data for Social Research: The Fixed-Alternative Questionnaire and the Open-Ended Interview.” Unpublished doctoral dissertation, School of Social Science, University of Michigan, 1952. Kahn, R. L., and Cannell, C. F. The Dynamics of Interviewing: Theory, Technique, and Cases. Hoboken, N.J.: Wiley, 1957. Kamakura, W. A., and Novak, T. P. “Value-System Segmentation: Exploring the Meaning of LOV.” Journal of Consumer Research, 1992, 23, 119–132. Kidder, L. H. Selltiz, Wrightsman and Cook’s Research Methods in Social Relations. (4th ed.) Austin, Tex.: Holt, Rinehart and Winston, 1981. King, F. W. “Anonymous Versus Identifiable Questionnaires in Drug Usage Surveys.” American Psychologist, 1970, 25, 982–985. Kinsey, S., and Jewell, D. “A Systematic Approach to Instrument Development in CAI.” In M. Couper and others (eds.), Computer Assisted Survey Information Collection. Hoboken, N.J.: Wiley, 1998. Krosnick, J., and Fabrigar, L. “Designing Rating Scales for Effective Measurement in Surveys.” In L. Lyberg and others (eds.), Survey Measurement and Process Quality. Hoboken, N.J.: Wiley, 1997. Laumann, E. O., Gagnon, J. H., Michael, R. T., and Michaels, S. The Social Organization of Sexuality: Sexual Practices in the United States. Chicago: University of Chicago Press, 1994. Locander, W. B., and Burton, J. P. “The Effect of Question Form on Gathering Income Data by Telephone.” Journal of Marketing Research, 1976, 13, 189–192.
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Page 333 and 334: Fill- Ins Easily done with a Possib
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Page 345 and 346: ASKING QUESTIONS FAQS 325 tain you
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Page 349 and 350: ASKING QUESTIONS FAQS 329 Ranking q
Page 351 and 352: ASKING QUESTIONS FAQS 331 guish bet
Page 353: ASKING QUESTIONS FAQS 333 activitie
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Page 368 and 369: 348 GLOSSARY object. The term belie
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Page 372 and 373: 352 GLOSSARY the sex of the respond
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Page 378 and 379: 358 GLOSSARY overreporting, underre
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Page 382 and 383: 362 GLOSSARY response effect A gene
Page 384 and 385: 364 GLOSSARY questionnaires list th
Page 387 and 388: Index A Ability, measuring, 197-202
Page 389 and 390: INDEX 369 Denver, 86; Community che
Page 391 and 392: INDEX 371 Library card ownership, 8
Page 393 and 394: INDEX 373 preferences, 167-168; thr
Page 395 and 396: Appendix A List of Academic and Not
Page 397 and 398: APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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