Asking Questions - The Definitive Guide To Questionnaire Design ...

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368 INDEX Belson, W. A., 64, 101, 120 Berk, R. A., 241 Bernardin, H. J., 217, 221, 222, 224, 241 Bias: motivated and unmotivated, 30; related to context, 145–149; social desirability, 11–12; and telescoping, 67; unintentionally activating norms and values that cause, 148–149; versus variability, 29–30 Bickart, B., 75 Bingham, W.V.D., 8 Blair, E. A., 7, 57, 77 Blair, J., 75 Blaise for Windows, 301, 302 Blanks, 165 Book reading, 83–85 Bounded recall, 67–68 Bounds, G., 224, 227 Bradburn, N. M., 11, 24, 29, 31, 58, 64, 67, 68, 73, 76, 77, 84, 91, 96, 104–106, 115, 138, 145, 150, 211 British Royal Commission, 6 Brown, R. W., 10 BSE crisis, 133 Bureau of Labor Statistics Consumer Expenditure Survey, 70 Burns, N., 87, 164 Burton, J. P., 276 Burton, S., 57, 77 Business expenditures, questions on, 47–52 C Cacioppo, J. T., 150 Cancer screening, questions on, 83fig.3.1 Cannell, C. F., 73, 75 Cantril, H., 148, 163 CAPI (computer-assisted personal interviewing), 295 Card sorting, 101–103, 174–177 Cardy, R. L., 220, 241 Carmines, E. G., 178 CASES (Computer-Assisted Survey Execution System), 301, 302 CASI (computer-assisted self-administered interviewing), 295 Categories: number of response, 330–331; ordering of, 329 CATI (computer-assisted interviewing methods), 295 CBS, 181 Census Bureau Technical Papers, 77 Chan, N., 17 Charitable giving, 86 Checklist, examples of, 224fig.7.4 Cheney, M. M., 17 Chicago, 82, 83, 90 Childrearing practices, 42, 44fig.2.5 Ci3 Sawtooth Technologies, 302 Clark, J. P., 108 Client evaluation scale, 226fig.7.5. See also Performance evaluation Closed-answer formats, 156–162 Coker, H., 241 Colombotos, J., 115 Community informants, 189–191 Comparison, paired, 168–171 Computer-assisted interviewing: software for, 301–302; and Web-assisted interviewing (WAI), 302–304 Consent, informed, 14 Consumer expenditure survey, 52 Consumer Panels (Sudman and Wansink), 189 Consumer Profiles: An Introduction to Psychographics (Gunter and Furnham), 258 Conversation, survey process versus, 9 Converse, J. M., 73 Couper, M., 302 Crabtree, S., 181 Crossley, H. M., 82, 86 Current Population Survey, 151, 261, 270 D Data and Program Library Service (University of Wisconsin), 25 Davis, J. A., 6 Daylight savings time, questions on, 125fig.4.1 Decennial Census, 261 Dell Computers, 305 Demby, E. H., 243, 244, 360 Demographic questions, 261–279; about age, 265–266; about education, 268– 269; about employment-related issues, 270; about gender, 265; about household size and composition, 268–269; about income, 272–273; about marital status, 268; about mobility, 272; about occupation, 271–272; about race and origin, 266–267; about religion, 277– 279; checklist of major points regarding, 261–262
INDEX 369 Denver, 86; Community chest, 86; Public Library, 82, 83 “Developing and Validating Useful Consumer Prototypes” (Wansink), 259 Development and Design of Survey Questionnaires (Pierre-Pierre, Platek, and Stevens), 241 Diaries, use of, 70–71, 106–107 Didcott, P. J., 101 Dillman, D., 293, 307 Disease detection activities, 81–82 Dobbins, G. H., 220, 227, 241 Donaldson, W., 77 Double-barreled questions, 142–145 Doyle, K. O., 241 E Economic Census (1997), 47, 49–51 Education, questions about, 268–269. See also Demographic questions Edwards, J. E., 241 Elements of Episodic Memory (Tulving), 77 Employment-related issues, questions about, 270. See also Demographic questions Error: and difference between bias and variability, 29–30; and different types of questions, 26–29; and motivated and unmotivated bias, 30; sources of, in responses, 26–30 Ethical principles, 12–19 Evaluating Teaching (Doyle), 241 Exercise, questions on, 41fig.2.2 F Faculty Retention Survey, 424–429 Farm innovation study, 47, 48fig.2.8 Fee, J., 120 Ferber, R., 107, 111 Field-coding, 157–158 Filters, 139–141 Finn, A., 68 Fischer, R. P., 115 Frankel, J., 19 Free speech, two formats for measuring attitude toward, 128fig.4.2 Freepolls.com, 304 Frequency questions regarding future behavior, 133–134; versus likelihood questions, 134–135 Fuller, C., 115 Furnham, A., 247, 258 G Gagnon, J. H., 97, 99 Gallup, G. H., 7, 24, 84, 85, 96, 184–186, 211 Gallup Poll, 7, 10, 24, 38, 42, 45, 85, 94, 109, 126, 140, 161, 180, 181, 183, 186, 188, 203, 205, 211 Gallup Poll: Public Opinion 1935–1971 (Gallup), 24 Gallup Poll: Public Opinion 1972–1977 (Gallup), 24 Gallup Poll, The: Public Opinion 1972–1977 (Gallup), 24 GammaPoll, 304 GED, 269 Gender, questions about, 265. See also Demographic questions General Social Survey (GSS), 6, 45, 88, 140, 146, 267, 277, 278, 355 General Social Surveys, 1972–2002 (National Opinion Research Center), 24 Geurts, M. D., 115 Gfroerer, J. C., 93, 115 Girl Scouts, 132 Glanz, K., 246 Gockel, G. L., 211 Graphics rating scale, 222 Great Britain, 101 Greenberg, B. G., 101, 115 Grice, P., 11 Groves, R. M., 156 Guilford, J. P., 217 Gulf War, 139 Gunter, B., 247, 258 Guttman, L., 127 Guttman scales, 126–129, 207 H Handbook of Teacher Evaluation (Millman), 241 Handspring (Palm), 305 Hastings, E. H., 7, 24 Hastings, P. K., 24 Head, K. B., 25 Head of household, 264 Health services, 40, 41fig.2.3 Hewlett Packard Corporation (HP), 305
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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Page 345 and 346: ASKING QUESTIONS FAQS 325 tain you
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Page 351 and 352: ASKING QUESTIONS FAQS 331 guish bet
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Page 384 and 385: 364 GLOSSARY questionnaires list th
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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