Asking Questions - The Definitive Guide To Questionnaire Design ...

Fill- Ins Easily done with a Possible, but not very Possible through the Possible, but can be Easily done with
good software smooth program that is hard to do depending the right program
program written for the on the skill of the
survey interviewer
Interviewer Generally does not Generally does not Generally not a Can be a large concern Generally not a
Skills affect the collected affect the data, but problem if the interviewer pool problem
data could be a hindrance is not well trained
when giving directions
or assistance
Set-Up Costs Can be high based on Generally the cheapest Expensive based on Fairly cheap, but can Can be cheap with
the software used and method to begin, but the need for a special be expensive due to an inexpensive Web
the intricacy of the can be costly due to program to be phone charges and data programmer, but
survey paper and people written coding could also become
requirements costly due to delays
or poor Web sites
Blank Space Generally not a Can be a confusing Generally not a Generally not a Generally not a
concern part of a paper survey. concern concern concern
Care must be taken to
avoid problems.
Data Much simpler through Can be one of the most Not the best method, Fairly personal inten- Much simpler
Collection the use of a computer- costly parts of the but still easier than sive, depending on the through the use
based survey survey paper collection method— of Web-based
computer or paper surveys