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Asking Questions - The Definitive Guide To Questionnaire Design ...

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ASKING QUESTIONS THAT MEASURE KNOWLEDGE 191<br />

c. (Hand Respondent Card 2.) What were the reactions to the members<br />

when the first black family joined?<br />

Majority in favor<br />

Split<br />

Majority opposed<br />

Majority strongly opposed<br />

Don’t know<br />

d. Approximately what is the percentage of blacks in (Name)?<br />

(Percent)<br />

Don’t know<br />

e. (Hand Respondent Card 2.) What would be the reaction of the members<br />

if a black family were interested in joining?<br />

Majority in favor<br />

Split<br />

Majority opposed<br />

Majority strongly opposed<br />

Don’t know<br />

4. Generally, when were the first houses (apartments) built in this<br />

neighborhood?<br />

(Year)<br />

Don’t know<br />

5. Were the first houses (apartments) all built and sold by the same builder,<br />

or were they built by many different people?<br />

Same builder<br />

Many builders (Ask a.)<br />

Don’t know<br />

Source: Bradburn, Sudman, and Gockel, 1971.

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