Asking Questions - The Definitive Guide To Questionnaire Design ...

ASKING AND RECORDING QUESTIONS 169
Figure 5.4. Ranking Extreme Preferences of Children’s Qualities.
Now to a different subject. (Hand R. Card I.)
A. Which three qualities listed on this card would you say are the most
desirable for a child to have? (Circle THREE CODES ONLY in Column A.)
B. Which one of these three is the most desirable of all? (Read the three R.
chose. Circle ONE CODE ONLY in Column B.)
C. All of the qualities listed on this card may be desirable, but could you
tell me which three you consider least important? (Circle THREE CODES
ONLY in Column C.)
D. And which one of these three is least important of all? (Read the three R.
chose. Circle ONE CODE ONLY in Column D.)
Most Desirable
Least Important
A B C D
Three One Three One
Most Most Least Least
1. that a child has good manners. 2 1 4 5
2. that a child tries hard to succeed. 2 1 4 5
3. that a child is honest. 2 1 4 5
4. that a child is neat and clean. 2 1 4 5
5. that a child has good sense and
sound judgment. 2 1 4 5
6. that a child has self-control. 2 1 4 5
7. that he acts like a boy or she acts
like a girl. 2 1 4 5
8. that a child gets along well with
other children. 2 1 4 5
9. that a child obeys his or her
parents well. 2 1 4 5
10. that a child is responsible. 2 1 4 5
11. that a child is considerate of others. 2 1 4 5
12. that a child is interested in how and
why things happen. 2 1 4 5
13. that a child is a good student. 2 1 4 5
Source: National Opinion Research Center, 1980.