Asking Questions - The Definitive Guide To Questionnaire Design ...

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268 ASKING QUESTIONS Asking About Marital Status What is your marital status? Are you: Now married Widowed Divorced Separated Never married Avoid using the term “single,” as in popular speech this often means divorced, separated, or never married. “Separated” should mean living apart from a spouse because of marital discord; it does not include couples living apart because the husband is in the Armed Forces, working in a different city, or something similar. A significant number of people currently live together and share household income and expenses who are not legally married. NORC defines this population as “living as married.” Depending on your needs, you might put this group in a separate category, combine it with the “now married” group, or omit it entirely. Asking About Education 1. Are you now attending or enrolled in school? 2. (If Yes): Is that full-time or part-time? Yes, full-time student Yes, part-time student No 3. (If Yes): What grade or level are you attending? ___ year in school 4. What is the highest number of years of school you/(NAME) completed? ___ years completed
ASKING STANDARD DEMOGRAPHIC QUESTIONS 269 5. What is the highest degree you/(NAME) received? None Elementary school diploma High school diploma or the equivalent (GED) Associate degree Bachelor’s degree Master’s degree Professional degree (MD, DDS, DVM, LLB, JD, DD) Doctorate degree (Ph.D. or Ed.D.) There are two important reasons for including education questions in general population surveys. They not only identify household members who are currently enrolled in educational programs but also help ascertain the education levels of household members who have completed their educations. To get a complete measure of educational levels, it is necessary to determine the highest degree received because, for example, a person may have received a high school diploma by passing a GED examination while having completed less than eight years of formal schooling. The years of school completed and the degrees received are sometimes combined into a single complex question, but asking separate questions makes the task easier for the respondent. If education is not a key variable, you might ask either Question 4 or Question 5, recognizing that you lose some precision by not asking both questions. Also note that Question 4 refers to years of school completed and not years of school attended. The recommended questions are geared to the American educational system and do not identify people who have had special training, including vocational and on-the-job training. If such information is needed, a follow-up question might be asked—for example, respondents could answer “yes” or “no” when asked “Besides what you’ve told me about regular schooling, did you ever attend any other kind of school, such as vocational school?”
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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QUESTIONNAIRES FROM START TO FINISH
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QUESTIONNAIRES FROM START TO FINISH
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Chapter Twelve Asking Questions FAQ
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ASKING QUESTIONS FAQS 325 tain you
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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