Asking Questions - The Definitive Guide To Questionnaire Design ...

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262 ASKING QUESTIONS It is best to adopt the questions used in this chapter and to conservatively modify them to fit your needs. 2. Determine what level of precision you need for your demographic questions. The examples in this chapter will give most researchers more precision than they might need. Follow the examples provided in this chapter, and adjust them based on the level of precision your study requires. 3. Demographic questions are almost always asked at the end of an interview, after the substantive questions. One exception to this general rule is when they are asked at the beginning of the survey in order to screen—for example, you might want to screen for people over the age of fifty-five—or to balance a particular sample, or to ask questions separately about all household members. Questions that occur at the end of the survey (except for questions about race and ethnicity) can be asked in any order. 4. It is also important to note that a respondent can also be asked about other people in the household and can serve as an informant. This is most common with demographic questions. In this type of question, the word you would be used when referring to the respondent, but the name of each person in the household would be inserted in repeated questions. That is, a questionnaire would not ask only “When is your birthday?” it would ask, “When is your/(NAME’s) birthday?” For each person or “name” in the household the question would be repeated. In this chapter, we are using an abbreviated form for questions; in reality, the word “NAME” would be inserted in many of the questions used in the field. Asking About Household Size and Composition Researchers are often interested in who lives in a household and their relationships to one another, either for substantive reasons or in order to have information necessary to weight the data.
ASKING STANDARD DEMOGRAPHIC QUESTIONS 263 Household composition questions are difficult to ask efficiently and may cause rapport problems if they come at the beginning of the interview. How many people were living or staying in this house, apartment, or mobile home last night (DATE)? Include in this number: foster children, roommates or housemates, and people staying here last night who have no other permanent place to stay. This also includes people living here most of the time while working, even if they have another place to live. Do not include in this number: College students living away while attending college People in a correctional facility, nursing home, or mental hospital last night Armed Forces personnel living somewhere else People who live or stay at another place most of the time In this question by the U.S. Census Bureau, it is evident from the list of inclusions and exclusions that household listing is by no means an easy task. A significant number of people have no permanent address, but float from place to place and are likely to be overlooked in a household listing. Others (such as children at college and family members on long-term assignment away from home) are still likely to be included. The question deals with the total number of people because this is a less sensitive question than immediately asking for names (which, if required for future reference, is usually done next). Respondents tend to deliberately conceal the presence of some people, such as welfare recipients, illegal aliens, and unmarried partners, because they fear legal consequences or loss of benefits. Please give me the first names (or initials) of all the people who were living or staying here last night (DATE). Start with the
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Chapter Twelve Asking Questions FAQ
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ASKING QUESTIONS FAQS 325 tain you
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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