Asking Questions - The Definitive Guide To Questionnaire Design ...

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194 ASKING QUESTIONS It must be recognized, however, that residents, including community leaders, are not merely disinterested observers. They have large emotional stakes in their communities. Answers to factual questions may be affected by attitudes as well as level of knowledge. Thus, single responses about a neighborhood may not be correct. Averaging or otherwise weighting the responses from the same neighborhood increases both reliability and usefulness. Knowledge of Occupations Figure 6.10 presents a series of questions used to determine how much people know about various jobs. The principal reason for these questions is to help explain how different people rate the prestige of different occupations. Obviously, one factor involved in rating is knowledge. Note that there are five dichotomous (yes-no) questions for each job. A respondent should be able to get about half the answers right simply by guessing. Thus, it is the total right answers to all ten jobs that discriminates between respondents, and not the right answers to a single question or about a selected job. It is also possible to compare public familiarity with individual jobs, although this was not a primary purpose of these questions. This nature of knowledge question—the aggregate knowledge question—is often useful when trying to determine one’s general level of knowledge in an area. It is particularly useful when the basic knowledge question that would be asked is generally a binary one (yes or no, Republican or Democrat, and so on) that would lend itself well to guesswork. National Assessment of Educational Progress The most ambitious program to measure the effects of public education in the United States has been the National Assessment of Educational Progress, a multimillion-dollar project of the U.S. Department of Education. Figure 6.11 presents a series of exercises
ASKING QUESTIONS THAT MEASURE KNOWLEDGE 195 Figure 6.10. Questions About Various Occupations. 1. Which of the following tools would a metal caster foundry be likely to use? A file. A cold chisel. A pair of tongs. A casting rod. A blowtorch. 2. Which of the following things would a quality checker in a manufacturing plant be likely to do? Would he be likely to: Wear a business suit? Operate a cash register? Write reports? Supervise production line workers? Examine products for defects? 3. Which of the following does a newspaper proofreader do? Corrects the grammar of reporters’ stories. Meets the public on his job. Checks the work of typesetters. Rewrites newspaper stories. Investigates the accuracy of rumors. 4. How many of the following things does a personnel director do? Administer psychological tests. Write production specifications. Hire people. Tell workers how to do their job. Sometimes handle the complaints of workers. 5. Which of the following tools would a boilermaker be likely to use? Would he use a: Jackhammer? Ladder? Rivet gun? Crowbar? Welding torch? (continued)
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Page 163 and 164: ASKING QUESTIONS ABOUT ATTITUDES AN
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Fill- Ins Easily done with a Possib
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Chapter Eleven Questionnaires from
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QUESTIONNAIRES FROM START TO FINISH
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Chapter Twelve Asking Questions FAQ
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ASKING QUESTIONS FAQS 325 tain you
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Do you own an IBM-type of PC? Yes
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ASKING QUESTIONS FAQS 329 Ranking q
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ASKING QUESTIONS FAQS 331 guish bet
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ASKING QUESTIONS FAQS 333 activitie
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336 BIBLIOGRAPHY AND RECOMMENDED RE
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348 GLOSSARY object. The term belie
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350 GLOSSARY are entered directly i
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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