Asking Questions - The Definitive Guide To Questionnaire Design ...

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Chapter Six Asking Questions that Measure Knowledge Although not so common as behavioral questions, knowledgerelated questions have many uses in surveys. They can be used to help explain political behavior, which is strongly impacted by one’s level of knowledge. They can be used by agencies such as the U.S. Department of Education to determine the literacy and educational achievement of adults as an indication of the effectiveness of the educational process. They can be used for designing and implementing information programs or advertising campaigns on public health issues such as cancer or family planning. Information on the current public level of knowledge about a subject such as cancer or a product such as a new electric car is needed before an effective information campaign can be mounted. After benchmarking a general level of knowledge, the effectiveness of an information campaign can then be tracked with additional surveys after the campaign has begun or been completed. Finally, knowledge-based questions are used to obtain community or organizational information from community leaders, leaders or members of organizations, residents, or those who observed or participated in a particular event. Checklist of Major Points 1. Before asking attitude questions about issues or persons, ask knowledge questions to screen out respondents who lack sufficient information or to classify respondents by level of knowledge. 179
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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228 ASKING QUESTIONS For appraisal
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230 ASKING QUESTIONS Figure 7.6. Il
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232 ASKING QUESTIONS Figure 7.7. Ev
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234 ASKING QUESTIONS for instance,
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236 ASKING QUESTIONS have questions
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238 ASKING QUESTIONS Figure 7.8. Te
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240 ASKING QUESTIONS Finally, the a
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Chapter Eight Asking Psychographic
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ASKING PSYCHOGRAPHIC QUESTIONS 245
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262 ASKING QUESTIONS It is best to
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264 ASKING QUESTIONS person or one
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266 ASKING QUESTIONS use five- or t
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268 ASKING QUESTIONS Asking About M
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270 ASKING QUESTIONS Asking About E
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272 ASKING QUESTIONS employed. Ques
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274 ASKING QUESTIONS 3a. Did you re
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276 ASKING QUESTIONS g. Was it less
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278 ASKING QUESTIONS Protestant C
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Part Three Drafting and Crafting th
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284 ASKING QUESTIONS simultaneously
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286 ASKING QUESTIONS and data proce
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288 ASKING QUESTIONS C. During the
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290 ASKING QUESTIONS which it is to
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292 ASKING QUESTIONS Single Questio
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294 ASKING QUESTIONS If you are usi
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296 ASKING QUESTIONS of questions b
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298 ASKING QUESTIONS shown on the s
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300 ASKING QUESTIONS larger studies
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302 ASKING QUESTIONS CASES was deve
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304 ASKING QUESTIONS long histories
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306 ASKING QUESTIONS complete the s
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308 ASKING QUESTIONS hopes of makin
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310 ASKING QUESTIONS several supple
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Table 10.1. Advantages and Disadvan
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314 ASKING QUESTIONS accustomed to
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316 ASKING QUESTIONS 4. Put the que
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318 ASKING QUESTIONS in ways that s
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320 ASKING QUESTIONS That is, if a
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322 ASKING QUESTIONS debrief the in
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324 ASKING QUESTIONS To help define
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326 ASKING QUESTIONS The purpose of
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328 ASKING QUESTIONS Since almost a
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330 ASKING QUESTIONS discussion as
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332 ASKING QUESTIONS How Should the
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Bibliography and Recommended Readin
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BIBLIOGRAPHY AND RECOMMENDED READIN
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Glossary aided-recall procedures Me
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GLOSSARY 349 in terms of one end of
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GLOSSARY 351 context of questionnai
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GLOSSARY 353 or what the column ref
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GLOSSARY 355 most respondents have
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GLOSSARY 357 knowledgeable. Some of
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GLOSSARY 359 the respondent may be
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GLOSSARY 361 is most often used to
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GLOSSARY 363 should increase in the
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GLOSSARY 365 idation also has the s
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368 INDEX Belson, W. A., 64, 101, 1
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370 INDEX Hispanics, 266 Hochstim,
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372 INDEX Park, S., 254, 256, 257,
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374 INDEX Teacher and instructor ra
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376 APPENDIX A Alabama Institute fo
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378 APPENDIX A Library Building, #5
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380 APPENDIX A E-mail: srcsurv@csuc
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382 APPENDIX A Survey Research Labo
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384 APPENDIX A 5835 S. Kimbark Ave.
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386 APPENDIX A Social Science Insti
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388 APPENDIX A Louisiana Survey Res
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390 APPENDIX A Communication Resear
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392 APPENDIX A Mississippi Survey R
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394 APPENDIX A Fax: 603-862-1488 E-
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396 APPENDIX A Fax: 212-305-6832 E-
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398 APPENDIX A Fax: 919-962-4777 E-
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400 APPENDIX A Oklahoma Bureau for
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402 APPENDIX A Rhode Island A. Alfr
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404 APPENDIX A Earl Survey Research
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406 APPENDIX A P.O. Box 400767 2205
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408 APPENDIX A Wyoming Survey Resea
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Appendix B Illinois Liquor Control
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APPENDIX B 413 11. On the days when
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APPENDIX B 415 d. In the past 30 da
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Appendix C Faculty Retention Survey
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Not at all Not too Somewhat Very Ex
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3. University Facilities/Services/R
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5. Individual Considerations Import
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426 APPENDIX D You are a valued cus
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