Asking Questions - The Definitive Guide To Questionnaire Design ...

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302 ASKING QUESTIONS CASES was developed at the University of California, Berkeley, and is used by several U.S. government agencies, as well as university research centers. Ci3 Sawtooth Technologies Mailing address: Sawtooth Technologies 1007 Church Street, Suite 402 Evanston, IL 60201 Web site: sawtooth.com Ci3 is widely used by many smaller research organizations. It is priced lower than Blaise or CASES and does not contain all the features that make these other programs attractive to large users. Many other simpler (and cheaper) programs are available. We suggest you use Web search engines and the search term computer questionnaires to obtain additional information. Web-Assisted Interviewing (WAI) It is now possible and practical to conduct surveys through the Web. These surveys have many positives and some negatives as well. Generally, Web-assisted interviews (WAIs) are considered easier, more efficient, and less error prone than paper—and even computer-assisted surveys. However, if researchers are not careful, WAIs can introduce coverage and sampling errors (Couper, Traugott, and Lamias, 2001). Eight main types of Web-based survey methods have been identified: (1) Web surveys as entertainment, (2) self-selected Web surveys, (3) volunteer panels of Internet users, (4) intercept surveys, (5) list-based samples of high-coverage populations, (6) mixedmode design with choice of completion method, (7) prerecruited panels of Internet users, and (8) probability samples of full population (Couper, Traugott, and Lamias, 2001). A brief discussion of the main benefits and faults of each method follows.
ORGANIZING AND DESIGNING QUESTIONNAIRES 303 1. Web surveys as entertainment. These surveys are generally for entertainment purposes and are not of real value. We mention them only for your general knowledge. Most often, surveys as entertainment are polls that have no set population in mind. Typically these polls are not asking anything of scientific value. Good examples of these are question-of-the-day surveys. 2. Self-selected Web surveys. This is the most popular form of Web survey and comes in the form of pop-up windows that allow Web visitors to link to the survey. These surveys have some value, but often do not limit who visits, or how many times. Although these types of surveys are not considered scientific, some broad generalizations can be made about them. 3. Volunteer panels of Internet users. Participants in these surveys are recruited from pop-up advertisements or from well-frequented sites. Some demographic information is collected through an initial form, and this information becomes the bulk of lists that can be accessed for future survey participants. When asked to participate, respondents often need to use a special code and therefore cannot forward the survey or have someone else fill it out. 4. Intercept surveys. These surveys typically ask a randomly selected interval of visitors (every tenth visitor, for example) to fill out a survey as they enter or exit the Web site. Coverage problems are avoided by only asking site visitors to fill out the survey. This approach does incorporate problems of timing (when to solicit participation) and nonresponse (low response rates). 5. List-based samples of high-coverage populations. This survey starts with a list of possible respondents who already have Web access. Respondents are then invited to participate. Problems of noncoverage are generally avoided with this method, but the problem of nonresponse is a major concern. Surveys using this method generally have less of a response rate than comparable mail surveys. 6. Mixed-mode design with choice of completion method. This method of Web survey is often posed as a choice among different response methods (Web, phone, mail), to groups of people who have
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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Page 305 and 306: ORGANIZING AND DESIGNING QUESTIONNA
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Page 337 and 338: QUESTIONNAIRES FROM START TO FINISH
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Page 345 and 346: ASKING QUESTIONS FAQS 325 tain you
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352 GLOSSARY the sex of the respond
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354 GLOSSARY of an IBM card is a on
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356 GLOSSARY individual difference
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358 GLOSSARY overreporting, underre
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360 GLOSSARY because of illness or
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362 GLOSSARY response effect A gene
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364 GLOSSARY questionnaires list th
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Index A Ability, measuring, 197-202
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INDEX 369 Denver, 86; Community che
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INDEX 371 Library card ownership, 8
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INDEX 373 preferences, 167-168; thr
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Appendix A List of Academic and Not
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APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 379 Fax: 310-206-4453 E-
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APPENDIX A 381 800 Florida Ave., N.
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APPENDIX A 383 E-mail: jbason@arche
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APPENDIX A 385 Phone: 312-996-5300
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APPENDIX A 387 Phone: 785-532-5510
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APPENDIX A 389 Center for the Study
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APPENDIX A 391 Ann Arbor, MI 48106-
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APPENDIX A 393 731 Oldfather Hall L
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APPENDIX A 395 New York Marist Coll
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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