Asking Questions - The Definitive Guide To Questionnaire Design ...

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346 BIBLIOGRAPHY AND RECOMMENDED READINGS Wansink, B., and Cheong, J. “Taste Profiles that Correlate with Soy Consumption in Developing Countries.” Pakistan Journal of Nutrition, 2002, 1, 276–278. Wansink, B., and Park, S. “Accounting for Taste: Prototypes that Predict Preference.” Journal of Database Marketing, 2000a, 7, 308–320. Wansink, B., and Park, S. “Methods and Measures that Profile Heavy Users.” Journal of Advertising Research, 2000b, 40(4), 61–72. Wansink, B., and Ray, M. L. “Estimating an Advertisement’s Impact on One’s Consumption of a Brand.” Journal of Advertising Research, 1992, 32(3), 9–16. Wansink, B., Ray, M. L., and Batra, R. “Increasing Cognitive Response Sensitivity.” Journal of Advertising, 1994, 23(2), 62–74. Wansink, B., Sonka, S. T., and Cheney, M. M. “A Cultural Hedonic Framework for Increasing the Consumption of Unfamiliar Foods: Soy Acceptance in Russia and Colombia.” Review of Agricultural Economics, 2002, 24, 353–365. Wansink, B., and Sudman, S. “Building a Successful Convenience Panel.” Marketing Research, 2002a, 12(3), 23–27. Wansink, B., and Sudman, S. “Selecting a Consumer Panel Service.” Quirk’s Marketing Research Review, 2002b, 16(5), 30–36. Wansink, B., and Westgren, R. “Profiling Taste-Motivated Segments.” Appetite, 2003, 21, 314–317. Warner, S. L. “Randomized Response: A Survey Technique for Eliminating Error Answer Bias.” Journal of the American Statistical Association, 1965, 60, 63–69. Weinstein, A. Market Segmentation. Chicago: Probus, 1994. Wells, W. D. “Psychographics: A Critical Review.” Journal of Marketing Research, 1975, 12, 196–213. Wells, W. D., and Tigert, D. J. “Activities, Interests, and Opinions.“ Journal of Advertising Research, 1971, 11, 27–35. Wentland, E. J., and Smith, K. W. Survey Responses: An Evaluation of Their Validity. San Diego: Academic Press, 1993. Westin, A. Privacy and Freedom. New York: Atheneum, 1967. Willis, G. Cognitive Interviewing and Questionnaire Design: A Training Manual. Working Paper Series, No. 7. Hyattsville, Md.: National Center for Health Statistics, 1994.
Glossary aided-recall procedures Methods for providing one or more memory cues to the respondent when behavior or knowledge questions are asked. Specific procedures include the use of lists, pictures, household inventories, and specific detailed questions. AIO questions An abbreviation for questions that focus on activities, interests, and opinions. This phrase generally refers to the use of these questions to measure psychographic differences or individual differences in order to predict behavior or develop segments based on the way people think rather than on their demographics. anonymous forms Questionnaires (usually dealing with threatening topics) that do not obtain names or other critical identifiers, in order to assure respondent confidentiality. For anonymous forms to be effective, the respondent must believe the assurances of anonymity. Self-administered questionnaires in a group setting are the most anonymous form possible. Mail surveys are the next most anonymous. Some respondents, however, may suspect that the researcher will know who they are even if no identifying information is requested. Anonymity is possible even with an interviewer present if the respondent puts the responses to a self-administered form into a sealed envelope. attitude and opinion questions The terms attitude, opinion, and belief are not well differentiated. In general, attitude refers to a general orientation or way of thinking. An attitude gives rise to many specific opinions, a term often used with regard to a specific issue or 347
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Asking Questions The Definitive Gui
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Norman M. Bradburn Seymour Sudman B
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Copyright © 2004 by John Wiley & S
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viii CONTENTS 12. Asking Questions
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Preface This book is a revised and
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PREFACE xiii trate some of the subt
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The Authors Norman M. Bradburn (Ph.
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Asking Questions
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Chapter One The Social Context of Q
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THE SOCIAL CONTEXT OF QUESTION ASKI
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Chapter Two Asking Nonthreatening Q
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ASKING NONTHREATENING QUESTIONS ABO
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Figure 2.4. Household Health Diary.
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Source: U.S. Bureau of the Census,
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80 ASKING QUESTIONS e. The Sealed B
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82 ASKING QUESTIONS asking about te
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84 ASKING QUESTIONS Figure 3.2. Que
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86 ASKING QUESTIONS into a car, mig
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88 ASKING QUESTIONS relationship be
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90 ASKING QUESTIONS from 55 percent
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92 ASKING QUESTIONS Illegal Drug Us
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94 ASKING QUESTIONS drinkers—may.
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100 ASKING QUESTIONS It must be rec
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102 ASKING QUESTIONS To illustrate
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104 ASKING QUESTIONS This applies t
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106 ASKING QUESTIONS When some resp
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108 ASKING QUESTIONS drinking quest
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110 ASKING QUESTIONS them less thre
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112 ASKING QUESTIONS Determining th
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114 ASKING QUESTIONS carefully for
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Chapter Four Asking Questions About
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ASKING QUESTIONS ABOUT ATTITUDES AN
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Chapter Five Asking and Recording O
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ASKING AND RECORDING QUESTIONS 153
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180 ASKING QUESTIONS 2. Consider wh
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182 ASKING QUESTIONS Figure 6.2. Qu
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184 ASKING QUESTIONS Specific knowl
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186 ASKING QUESTIONS question. Anot
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192 ASKING QUESTIONS Resident Infor
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194 ASKING QUESTIONS It must be rec
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196 ASKING QUESTIONS Figure 6.10. Q
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198 ASKING QUESTIONS Figure 6.11. S
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200 ASKING QUESTIONS Figure 6.11. S
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202 ASKING QUESTIONS question indic
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204 ASKING QUESTIONS state or count
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206 ASKING QUESTIONS respondents wi
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208 ASKING QUESTIONS answers, most
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210 ASKING QUESTIONS on the Web sin
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Chapter Seven Asking Questions that
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ASKING QUESTIONS THAT EVALUATE PERF
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• Depends heavily on employee’s
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244 ASKING QUESTIONS make a particu
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246 ASKING QUESTIONS on demographic
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248 ASKING QUESTIONS Table 8.1. Eig
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250 ASKING QUESTIONS domain and rel
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252 ASKING QUESTIONS Seven Steps to
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254 ASKING QUESTIONS the frequency
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256 ASKING QUESTIONS The fourth ste
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258 ASKING QUESTIONS empty cells. I
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Chapter Nine Asking Standard Demogr
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ASKING STANDARD DEMOGRAPHIC QUESTIO
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Chapter Ten Organizing and Designin
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ORGANIZING AND DESIGNING QUESTIONNA
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Page 315 and 316: ORGANIZING AND DESIGNING QUESTIONNA
Page 333 and 334: Fill- Ins Easily done with a Possib
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Page 345 and 346: ASKING QUESTIONS FAQS 325 tain you
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Page 351 and 352: ASKING QUESTIONS FAQS 331 guish bet
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Page 384 and 385: 364 GLOSSARY questionnaires list th
Page 387 and 388: Index A Ability, measuring, 197-202
Page 389 and 390: INDEX 369 Denver, 86; Community che
Page 391 and 392: INDEX 371 Library card ownership, 8
Page 393 and 394: INDEX 373 preferences, 167-168; thr
Page 395 and 396: Appendix A List of Academic and Not
Page 397 and 398: APPENDIX A 377 Phoenix, AZ 85003-17
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APPENDIX A 397 Cornell University I
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APPENDIX A 399 225 South Main St. A
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APPENDIX A 401 121 University Pl. P
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APPENDIX A 403 South Dakota Busines
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APPENDIX A 405 Public Policy Resear
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APPENDIX A 407 E-mail: sesrc@wsu.ed
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APPENDIX A 409 England National Cen
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412 APPENDIX B PLEASE CIRCLE ONE CO
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414 APPENDIX B 14. Who purchased th
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416 APPENDIX B 23. What racial/ethn
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Faculty Retention Survey December 2
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2. Professional Life Important to y
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4. Environment Important to you Imp
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Appendix D Kinko’s: Open-ended Se
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