DHL Global Connectedness Index 2014

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108 II. Visualizing Global Connectedness Printed Publications Trade: Linguistic Linkages Printed publications trade constitutes the second information pillar component on which we have adequate data to generate visualizations. The data used here encompass trade in printed books, newspapers, pictures and other products of the printing industry, manuscripts, typescripts, and plans. The comparison with phone calls illustrates the influence of weight versus weightlessness on international interactions. As the circular visualization and the last table on the next two pages indicate, regionalization is much higher for printed publications than for telephone calls: 62%, or the second highest level after tourism. And the average distance traversed is 10% less than that for phone calls. Looking at the circular visualization and the list of the 10 largest flows also illustrates another factor that has a strong—and intuitive—influence on printed publications trade. Six of the 10 largest flows involve partners that share a common language—versus a 10% likelihood of that happening for two randomly selected countries. Advanced economies are the leading exporters of printed material, with 75% of world total exports, as compared to only 55% for merchandise trade overall. Recall that across all of the information pillar components, advanced economies are nine times more deeply integrated into international information flows than emerging economies.
DHL Global Connectedness Index 2014 109 Printed Publications Trade Circular Visualization Scale: 1:100,000,000 Region Label Name North America MEX Mexico USA United States CAN Canada R-NA Rest of North America Europe IRL Ireland SWE Switzerland RUS Russian Federation ESP Spain ITA Italy BEL Belgium FRA France DEU Germany GBR United Kingdom NLD Netherlands CHE Switzerland AUT Austria CZE Czech Republic Region Label Name Europe POL Poland Middle East & North Africa DNK R-EU ME Denmark Rest of Europe Middle East & North Africa Sub-Saharan Africa AF Sub-Saharan Africa South & Central Asia IND India R-CA Rest of South & Central Asia East Asia & Pacific KHM Cambodia JPN Japan SGP Singapore CHN China HKG Hong Kong SAR (China) AUS Australia R-AP Rest of East Asia & Pacific South & Central America, Caribbean SA South & Central America, Caribbean
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Pankaj Ghemawat and Steven A. Altma
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DHL GLOBAL CONNECTEDNESS INDEX 2014
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286 Appendix B - Data Sources, Regr
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288 Appendix B - Data Sources, Regr
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DHL Global Connectedness Index 2014

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