icegov2012 proceedings

Facets Codes/categories
Table 1. Multifaceted Coding Schema
Messages’ Number The Total Number of Messages’ posted within 7 days
Message Content Government Message; Public Service Message; News; Interaction Message
Message Types Routine Message; Emergency Message; Live Message
Message Forms Text; Picture; Music; Video; Links; Cartoon
Message Sources Spontaneous Message; Forwarding Message with Comments; Forwarding Message without Comments
Directing
Language Styles
Yes or No. It refers to the use of directing with the function of @ to direct a message to a specific
individual or institution
Formality, Humanity. The former refers to formal, official and rigid language styles, and the latter refers to
lively, sentient and human expressions
Relevant Stakeholders Government; Enterprise; Social Organizations; Medias; Society; Individuals
Associated Levels
Attitude of comments
Message related to higher jurisdictions, governments and departments; Message related to local
jurisdictions, governments and departments; Message related to other jurisdictions , governments and
departments at the same level; Message related to lower jurisdictions, governments and departments;
Message for generic levels
Positive, Negative or Neutral. It refers to the attitude and manner indicated in the comments made by
readers
Commenter ‘s Types Individuals; Organizations
Government Responses Yes or No. It refers to whether government responses to comments made by readers
4.7 Language Styles
According to the styles of the language, the message is divided
into "Humanity" and "Formality". According to the data, the
“Formality” style message is 166, accounting for 80.6%, which
means the “Humanity” style message accounting for 19.4%. The
data shows that the government institutional microblogs' message
language style is too formal, which maybe lack of the humanity.
Figure 4: Language styles
4.8 Relevant Stakeholders
According to the observation, the message is related to different
stakeholders, like the government, the enterprise, the individuals,
and some of the message is related several stakeholders at one
time. From the data, 144 of message are related to the government,
and 80 related to the society, 22 to the individuals, 13 to the
enterprise, and 10 to the media.
397
Figure 5: Relevant stakeholders
4.9 Associated Levels
From the observation, the associated levels are divided into
“higher jurisdictions, governments and departments”, “local
jurisdictions, governments and departments”, “other jurisdictions,
governments and departments at the same level”, “lower
jurisdictions, governments and departments”, “generic levels”.
According to the data, the 177 of message are related to “local
jurisdictions, governments and departments” level, accounting for
56.8%; the message related to “lower jurisdictions, governments
and departments” level is 54, accounting for 26.2%; the message
related to “generic levels” is 31, accounting for 15%; No message
is related to the “other jurisdictions, governments and departments
at the same level” level.