Campaigns to End Violence against Women and Girls - Virtual ...

Ashley Gordon (left) and Butch Hayes (right) - two of the sportsmen featured on posters.
Read the It’s Against All the Rules Case Study.
Read the campaign evaluation.
Source: Hubert, Carol. 2002. Violence against Women: It’s against all the rules,
Evaluation of the NSW Statewide Campaign to Reduce Violence against Women,
Violence against Women Specialist Unit, NSW Attorney General’s Department, Australia
Desired target audience actions – the outcomes
Which actions do the target audiences need to take so that the campaign goals can be
reached? How can the campaign influence the target audiences to take the necessary
action?
The table below can be used to summarize findings from research and initial campaign
planning for a comprehensive overview.
Target Audience Action you want them to
National
government
take
Make rape in marriage a
crime (pass a law)
Voters Apply pressure to the
government (sign a petition)
How will they be prompted to
do it
Pressure from voters, public
debate, lobbying meetings
Media advertisements, collecting
signatures, demonstrations
(Adapted from Making Rights a Reality: Building Your Campaign, Amnesty International,
2004)
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Campaigns December 2011