Campaigns to End Violence against Women and Girls - Virtual ...

Georgian Rugby Team Shorts
to support the Secretary-General’s
UNiTE to
End Violence against Women Campaign
Links to Materials:
� Media Materials Clearinghouse Website.
� Say-No UNiTE to End Violence against Women Website.
� Banco de Buenas Prácticas Website.
� The Gender-base Violence Prevention Network Website.
Comic books
Comic books help convey the campaign message to people who cannot or do not want
to read longer text, and are likely to especially appeal to a younger audience. Since they
are quite a specialized product that requires skill to develop, it is important seek help or
advice from people who have experience in designing them.
Comic books need to be designed and pre-tested carefully so that the target audience
can identify with or be moved by the story presented. For example, stories set in an
urban context may be of little interest to villagers, and vice-versa. When trying to reach a
wide audience, one must take into account the different dress, mannerisms and ways of
living of different communities. One can either try to find a common denominator, or
design a whole set of different materials tailored to each different community.
Examples:
� The comic book “Has it Happened to You?” by Raising Voices talks about violence
against children. It shows common forms of violence that can take place and actions
children affected by violence can take.
� The comic booklet “Breaking Barriers: Safe Schools: Every Girl’s Right” by
Amnesty International relates the story of a school girl who successfully rallied fellow
students’ support to end violence against girls in their school. It can be downloaded
in English, French, Spanish and Arabic versions.
� The comic book Assegura’t! Còmic de Prevenció de les Violènces Masclistes
and Facilitator’s Guide by Department of Home Affairs, Institutional Relations and
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Campaigns December 2011