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Campaigns to End Violence against Women and Girls - Virtual ...

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screened, a documentary film about the tragic disappearances <strong>and</strong> murders of hundreds<br />

of young women from Ciudad Juarez, Mexico, since the 1990s.<br />

Tips for vigils<br />

� Organize the vigil carefully in advance with a core group of participants so that you<br />

do not need <strong>to</strong> break the silence during the vigil. Designate a few participants who<br />

can quietly explain the purpose of the vigil <strong>to</strong> media representatives or <strong>to</strong> passers-by<br />

if needed.<br />

� Choose a fitting, high-profile venue, advertise for the vigil in advance <strong>and</strong> invite the<br />

media <strong>to</strong> cover the event. Place at least one large poster in a visible spot <strong>to</strong> advertise<br />

your cause. You can also quietly h<strong>and</strong> out leaflets, <strong>and</strong> set up a table with lists <strong>to</strong><br />

collect signatures for a petition.<br />

� For a c<strong>and</strong>lelit vigil, use c<strong>and</strong>les in transparent jars <strong>to</strong> protect the flame <strong>against</strong> the<br />

wind. You can ask each participant <strong>to</strong> bring one, or centrally organize a few dozen<br />

large c<strong>and</strong>les <strong>and</strong> place them around the assembly.<br />

Speeches <strong>and</strong> Public Statements<br />

Public speaking is important for any campaign that includes public events. Speeches,<br />

oral statements <strong>and</strong> formal declarations can be made at the start or end of rallies <strong>and</strong><br />

marches, at conferences, <strong>and</strong> during the sessions of international treaty moni<strong>to</strong>ring<br />

bodies (such as CEDAW). Distribute copies of a written version of the statement <strong>to</strong> any<br />

relevant stakeholders. The written version can take different forms – for general tips on<br />

the format <strong>and</strong> content see Policy briefs <strong>and</strong> Letters <strong>and</strong> petitions.<br />

A good example is the Third World Congress (WCIII) Against the Sexual Exploitation of<br />

Children <strong>and</strong> Adolescents held in Rio de Janeiro, Brazil in 2008 that provided a venue<br />

for 137 governments, civil society representatives, UN agencies, international <strong>and</strong><br />

intergovernmental organisations, the private sec<strong>to</strong>r, children <strong>and</strong> young people as well<br />

as new ac<strong>to</strong>rs, such as representatives from industry, religious leaders, national<br />

ombudspersons <strong>and</strong> First Ladies <strong>to</strong> review global commitments <strong>and</strong> galvanize<br />

international will <strong>and</strong> support for the protection of children <strong>and</strong> adolescents. The result of<br />

this Congress was an agreed public statement – the ECPAT Rio de Janeiro Declaration:<br />

A Snapshot Summary for Children <strong>and</strong> Adolescents, 2009, that was made accessible <strong>to</strong><br />

children <strong>and</strong> adolescents.<br />

Making a speech – Practical tips<br />

� Plan your speech. Clarify your objective <strong>and</strong> express your message in a way that<br />

captures the attention of your audience. If you speak <strong>to</strong> an audience with little<br />

awareness of the causes <strong>and</strong> consequences of VAW, point out facts which show that<br />

VAW is a problem affecting the entire society, <strong>and</strong> that women <strong>and</strong> girls, men <strong>and</strong><br />

boys are likely <strong>to</strong> benefit from ending such violence. Think of questions your<br />

audience may ask, <strong>and</strong> prepare keywords for the answers.<br />

� Prepare a written, structured outline. You can use the outline, or a set of cue cards,<br />

during the speech. Prepare any visual aids you want <strong>to</strong> use.<br />

� Your introduction should explain who you are, present the <strong>to</strong>pic <strong>and</strong> why it is<br />

important. It should engage listeners, e.g. with an anecdote, a friendly comment<br />

about the venue, or a striking statistic on violence <strong>against</strong> women <strong>and</strong> girls that your<br />

audience (including men) can relate <strong>to</strong> (e.g. “one in three women, i.e. probably a<br />

251<br />

<strong>Campaigns</strong> December 2011

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