Campaigns to End Violence against Women and Girls - Virtual ...

� Determine what you need the alliance for. Is it mainly for information
(networking), or do you need to coordinate with others, e.g. plan activities
together for maximum impact? Are you looking for close cooperation whereby
allies pool part of their resources and divide up your work based on a shared
campaign platform? It is important that all parties involved agree on the degree of
commitment required so that expectations of the different partners are aligned.
Cooperation Coordination Collaboration
Less intense/easier More intense/complicated
Shorter-term, informal
relationships.
Shared information
only.
Separate goals,
resources, and
structures.
Longer-term effort
around a project or task.
Some planning and
division of roles.
Some shared resources,
rewards, and risks.
Additional funds might be
raised as well.
More durable and pervasive
relationships.
New structure with
commitment to common
goals.
All partners contribute
resources and share rewards
and leadership.
Additional funds are raised.
(Adapted from Winer and Ray, 1994. Collaboration Handbook: Creating,
Sustaining, and Enjoying the Journey)
� Identify key stakeholders. Determine which organizations can contribute most
effectively to the campaign, for example by using stakeholder mapping tools (See
Stakeholder Analysis and Key tools to identify targets in this section above).
Key questions include:
1. Which organizations are currently working on the campaign issue, or
have knowledge and skills relevant to the issue? Women’s groups might
be an obvious source for knowledge on VAW, but not necessarily the only
one.
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Campaigns December 2011