Campaigns to End Violence against Women and Girls - Virtual ...

� University Campus Campaign on Sexual Violence (USA) - Potter, Sharyn J./
Moynihan, Mary M./ Stapleton, Jane G./Banyard, Victoria L. (2009): Empowering
Bystanders to Prevent Campus Violence Against Women. A Preliminary
Evaluation of a Poster Campaign, in Violence against Women, 15(1).
� Zero Tolerance Poster Campaign (Edinburgh, England) - Kitzinger, Jenny
(1994): Challenging Sexual Violence Against Girls: A Social Awareness
Approach, in Child Abuse Review, 3, pp.: 246-258.
� Stop Violence Against Women Campaign (global) - A Synthesis of the
Learning from the Stop Violence Against Women Campaign 2004-10, Amnesty
International, 2010.
7.13 GENERAL RESOURCES ON M&E
The following resources, geared chiefly towards development interventions, have not
been specifically designed for campaign monitoring and evaluation. But the
methodologies presented can easily be adapted to campaign monitoring and evaluation.
� General information on M&E in VAW-related projects is available in the
Programming Essentials and the monitoring and evaluation chapters of other
Knowledge Modules.
� The One World Trust offers a host of time-tested searchable practical tools –
checklists, step-by-step guidance through common methods for participatory
planning and evaluation on its page Accountability for Policy Research which
opens on an easy-to-use search page.
� Monitoring and Evaluation (Shapiro, J., CIVICUS). This toolkit explains the basics
of setting up and operating a monitoring and evaluation system for a project or an
organization. It includes guidance on data collection, and then how “drowning in
data” can be prevented by analyzing the information in a relatively straightforward
way.
� Monitoring and Evaluating Your Campaign (KnowHowNonProfit, 2010). A quick
overview of the importance of monitoring and evaluating campaigns, with links to
two guides: Is Your Campaign Making a Difference and Campaigning for
Success.
� Getting Started: A Self-administered Guide to Theory of Change Development
and Advocacy Evaluation Planning (Organizational Research Services on behalf
of the Annie E. Casey Foundation, 2009). This guide discusses how to develop a
theory of change outcome map to enhance communication and serve as a
framework for evaluation planning.
� Public Communication Campaign Evaluation (Harvard Family Research Project,
2002). An environmental scan of what has been happening in the field of public
communication campaign evaluation in recent years and what choices evaluators
have been making in terms of their evaluation designs and methods. Offers a
discussion of how campaign evaluations have taken place in practice and the
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Campaigns December 2011