Campaigns to End Violence against Women and Girls - Virtual ...

4.6 EXIT, ADAPTING AND SCALING-UP STRATEGIES
EXIT STRATEGY
An exit strategy describes how an organization or alliance will end its campaign, or
withdraw from a campaign alliance that may continue with a different leadership. It
answers such questions as: Will the campaign end as soon as the campaign goal has
been reached, or will it continue, e.g. on new, related goals? If the goal is not attained, is
it reasonable and responsible to stop campaigning? How can any possible damage
caused by ending a campaign be minimized?
For guidance on ending a campaign, please refer to Concluding a Campaign in the
Campaign Implementation section of this module.
Resource:
� Exit Strategies from Social Media (Fairsay). Available in English.
ADAPTING SUCCESSFUL OR PROMISING CAMPAIGN MODELS
An organization or alliance may be inspired by a particular campaign and wish to
emulate its model. A joint campaign planning group bringing together members of the
original campaign and groups interested in copying the model can examine which
aspects of the original campaign can and need to be modified so as to fit into a locally
relevant strategy. All the steps of strategic planning need to be examined together. For
example, a campaign designed in India, where mobilizing large numbers of volunteers is
a tradition, needs to be adjusted for countries where voluntary work is uncommon. The
monitoring system needs to include relevant indicators to determine the effects of such
adjustments to the overall campaign strategy and its outcomes.
Transferring a campaign strategy and model to others
When transferring a campaign model to other groups, regions or countries, a
combination between high-quality documentation and person-to-person contact can
effectively transmit both the formal structure and process of the campaign, and the more
implicit knowledge campaigners gain in day-to-day activity.
� Quality documentation – A written campaign strategy document that explains how
change is expected to happen and what campaign communications and evaluation
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Campaigns December 2011