Campaigns to End Violence against Women and Girls - Virtual ...

Practical tips
The Kansas University Community Toolbox recommends the “6 R’s” for maintaining
engagement of all participants. You can address the R’s in a continuous process of
formal and informal consultation and feed-back within a team or alliance:
- Recognition – people want to be recognized for their contributions.
- Respect – people want their values, culture, ideas and time to be respected and
considered in the activities of the group.
- Role – people want a clearly defined role in the coalition that makes them feel
valuable.
- Relationships – people want the opportunity to establish and build networks both
personally and professionally for greater influence and support.
- Reward – people expect the rewards of participating in a collaborative
relationship to outweigh the costs.
- Results – people respond to visible results that are clearly linked to outcomes
important to them and that they can clearly link to their participation in the coalition.
CONFLICT ANALYSIS AND RESOLUTION IN GROUPS
“Be resilient when things go wrong: it is not just the problem, but how it is handled that
makes or breaks a situation”. (WOMANKIND, 2008: Stop the Bus! I Want to Get On...)
If conflict does occur, spending the time to analyze the source and nature of the conflict
is important to effectively manage the situation. In crises that appear insurmountable,
changing the alliance or the strategy can often offer solutions. This may include:
- Adjusting the campaign strategy in a way where the changes do not reduce the
campaign’s chances to reach its goal;
- Growing the alliance, as the arrival of new members is likely to change the team
dynamic; or
- Shrinking, splitting or dissolving the alliance as a painful option of last resort. If
maintaining the alliance jeopardizes the campaign goal, this is a legitimate choice.
Ultimately, however, conflicts do yield useful insights and lessons. They need to be
acknowledged and addressed in monitoring and evaluation processes so as to generate
learning. Analyzing the likely causes and triggers of conflicts, and the ways in which the
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Campaigns December 2011