Campaigns to End Violence against Women and Girls - Virtual ...

(2) A “help” message that would stretch out a helping hand to perpetrators ready to
change their ways. Most perpetrators questioned voiced a need to be pointed to sources
of formal help, such as counseling and treatment programmes.
Read the Freedom from Fear mid-campaign assessment (2000) describing the research
underpinning the campaign development and evaluation.
Source: Gibbons & Paterson, 2000. Freedom from Fear. Campaign against Domestic
3.4 SITUATION ANALYSIS
OVERVIEW
Violence
A situation analysis is a snapshot of the situation before the campaign begins (similar to
a mapping exercise). It provides a picture of the internal and external factors that
influence the achievement of campaign goals and objectives. Internal factors are the
various resources needed, including human skills and time. External factors can be of a
political, economic, social, cultural or legal nature, among others.
For example, any national action plans to end violence against women and girls, as well
as reports to UN monitoring bodies (such as government and alternative CEDAW
reports) should be examined as part of the situation analysis.
The tools presented—SWOT, Policy and PESTEL analysis— serve to deepen the
understanding of the campaign issue, resources, potential opportunities and obstacles
to achieving the campaign goal, and ways of overcoming them.
“SWOT” ANALYSIS
SWOT analysis, sometimes also referred to as “Scoping Analysis”, is a popular tool. It
identifies the Strengths, Weaknesses, Opportunities and Threats (SWOT) related to a
specific situation/scenario, programme or planned campaign. While the “strengths” and
“weaknesses” tend to focus on internal issues and past experience, the analysis of
“opportunities” and “threats” is outward- and forward-looking.
SWOT analysis needs to happen early in the strategic planning process to obtain a first
idea of likely options. At a later stage in the process, it can be used to verify the viability
55
Campaigns December 2011