Campaigns to End Violence against Women and Girls - Virtual ...

Family Development to lobby with bill drafters, and provide them with critical data and
information collected from their networks on the ground around the country. Immediately
after the CEDAW review, the campaign focused on public outreach through an
extensive media campaign intended to highlight concerns the CEDAW Committee had
raised and use this to pressure legislators to include important provisions in the bill.
Thailand’s Protection of Victims of Domestic Violence Act was signed into law in July
2007, and contained much of the provisions that campaigners had lobbied for.
Two aspects need to be considered to determine the timing of any campaign – the
significance of the campaign issue and its likeliness to attract public attention and
to influence the identified targets.
The Work Group for Community Health and Development of Kansas University
Community Toolbox (adapted) lists 7 criteria to determine the timing of a campaign:
– When there’s a crisis involving the issue
– When the issue has reached a point where it can’t be ignored
– When the number of people affected reaches critical mass
– When new information calls to the issue
– When a publication, or a media story not initiated by you, highlights the issue
– When a crucial event makes your issue more visible
– When the political time is right (e.g. when an election comes up)
3.3 SETTING AND FRAMING THE CAMPAIGN ISSUE
DEFINING THE PROBLEM
The campaign issue is the specific problem addressed by the campaign. Describing and
framing the campaign issue in a concrete and accurate manner is a key step in strategic
planning, and a precondition to setting specific, realistic campaign goals and objectives.
Violence against women and girls (VAW) is a complex problem, affecting entire societies
in different ways. It is important to decide what aspects of VAW to focus on – for
example, the form of harm (e.g. rape, domestic violence, female genital
mutilation/cutting, sexual harassment), the specific context where VAW occurs (e.g.
home, school, prison, war, political violence), or the type of perpetrator (e.g. soldiers,
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Campaigns December 2011