Campaigns to End Violence against Women and Girls - Virtual ...

week). For some aspects of the campaign, top leadership or highly specialized
staff may need to be involved: their necessary contribution should be defined and
monitored as well.
� Process and Structure: A campaign will have multiple layers of participation so
the development of clear roles and responsibilities is important. For example, a
coordinator could be appointed for day-to-day campaign management. Task
forces can bring together different members on specific aspects of the campaign,
such as communications, or monitoring and evaluation, or particular sub-themes.
Financial responsibilities should be spread over several persons so as to ensure
proper checks and balances. Unclear or undemocratic structures and processes
could demoralize alliance members and weaken a campaign. Transparent,
written procedures spreading responsibility over several alliance members can
help to prevent crises.
Practical Tip:
Use visualization tools to verify whether the campaign structure and processes are
transparent, and accountable to your allies. Draw a simple map showing the different
bodies of your alliance, such as the steering group, the campaign coordination team
and task forces, and use lines and arrows to show how these bodies interrelate.
Then, write the names of the actual persons involved next to each body. If you
experience difficulties drawing an intelligible map, or you find the same names
spread over many different bodies, then your structure may be unclear or skewed.
- Flexibility and responsiveness: Emergencies may require urgent decisions
based on rapid, limited consultation with others. It is vital to define emergency
procedures early in the planning process. Emergency procedures or contingency
plans should include criteria as to what constitutes an emergency, so as to prevent
misunderstandings and potential abuse.
A successful campaign requires the shifting of capacities over time, as
intermediary campaign objectives or milestones are reached. For example, each
phase of the Stages of Change model of Raising Voices (Uganda) and We Can
(South Asia) campaigns requires different types of messages and activities, which
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Campaigns December 2011