Campaigns to End Violence against Women and Girls - Virtual ...

abuse are denied access to a firearm, or have their gun license revoked. Research in
the USA has shown that a gun in the home increases the overall risk of someone in the
household being murdered by 41%. For women, however, the risk of death is tripled.
The list of countries involved in the campaign is available on the campaign website.
The Campaign for Non-sexist advertising, launched by the Colectivo Fem-TV in Peru,
aims to ensure that advertisements can be creative and exciting without violating human
rights and especially women’s rights. The campaign awards the Premio Fem-TV (Fem-
TV prize) to the advertisement that best expresses the advancement of women in
society and equitable gender relations between women and men; and the Anti-premio
Sapo-TV (anti-prize) for the most sexist advertisement.
SETTING THE CAMPAIGN OBJECTIVES OR DESIRED OUTCOMES
In the logical frameworks approach, the term “objectives” refers to the precise sub-
goals to be attained so as to eventually fulfill the campaign goal. Reaching these
objectives is typically presented as the direct result of a campaign. The difference
between “objectives” and “outcomes” is that “outcomes” take more fully into account the
actions of many other stakeholders. Outcomes are the clearly defined, decisive and
achievable changes in social actors, i.e. individuals, groups, organizations or
institutions that will contribute to the overall campaign goal(s). They may refer to
different aspects of an overall campaign goal, or to specific steps that must be
completed to attain the campaign’s sub-goals.
The campaign goals and specific objectives or outcomes should be shared with
everyone who actively participates in the campaign. If the campaign is implemented by
an alliance, all alliance members should be fully aware and supportive of the campaign
goals, objectives, or outcomes.
Using SMART:
Objectives are generally defined in “SMART” terms, i.e. Specific, Measurable,
Achievable, Realistic and Time-bound.
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Campaigns December 2011