Campaigns to End Violence against Women and Girls - Virtual ...

Review activities that wait to be completed and determine if any of the lessons learned
require adjusting the planned activities.
Source: Adapted from Raising Voices, 2009.
In large alliances that cannot meet on a regular basis, on-line chats and teleconferences
are effective alternatives to face-to-face meetings. Campaign blogs can also keep
campaign members updated.
See also Campaign implementation for more information on internal campaign
management and working in a campaign alliance.
OBSERVING AND RECORDING CAMPAIGN ACTIVITIES
� Attendance registers are useful in activities that involve limited numbers of
participants, to keep track of whether the intended target audience participates in
campaign events. Attendance registers should include basic demographic
information, e.g. age, sex and place of residence. They can also request contact
information from participants, which can be used to inform them about future
activities or get them to support certain actions (e.g. sign a petition, take part in a
march, etc).
� Photographs and video recordings of campaign activities in public spaces can
serve as supporting materials during debriefing sessions, and for later joint reflection
on campaign activities. Such visual records may also serve as a campaigning tool.
Please refer to Video, film, radio under Campaign Communication in this module for
guidance on appropriate editing and dissemination of videos.
� Activity Reports capture information on specific campaign activities, e.g. lobby
meetings with decision makers in advocacy campaigns. In campaigns with a strong
community mobilization element, activity reports formalize activists’ commitments. An
activity report should include information as to when, where and how the activity was
carried out, who participated in what ways (approximate number of women, men,
girls and boys and their respective activities), and what successes, challenges and
outcomes the campaigners have observed. The SASA! Tip Booklet (Toolkit) by
Raising Voices provides detailed guidance on activity reports, including sample
forms.
� Direct Response Tracking: Some ads used in campaigns ask readers or viewers to
give a direct response, or a measurable action, e.g. by calling a toll-free number,
sending in a coupon or bounce-back card, visiting a website or clicking on an icon.
These responses can be counted and used as an indicator for the reach of the
campaign.
MEDIA MONITORING
Media monitoring is the process by which one keeps track of the media coverage of
issues related to the campaign. It is essential for any campaign that targets audiences
who use the media, including traditional (newspapers, TV, radio) and new media
sources (online news-sites, blogs etc). .
One aspect is to monitor media coverage of the campaign issue: How does the
media traditionally depict the campaign issue? How often does the issue get media
coverage? Does the media present the campaign issue in a way that supports the
campaign goals, or is it counterproductive?
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Campaigns December 2011