Campaigns to End Violence against Women and Girls - Virtual ...

Economic factors may include issues of poverty and economic development and
access to resources, and the different ways in which they affect women and men.
Social factors include opportunities and challenges related to social distinctions such as
culture, religion, social class or caste, and gender roles and stereotypes.
Technological factors include the availability of information and communication
technology (ICT) for your campaign, and the extent to which your target audiences use
ICT.
Legal factors refer to laws and law enforcement related to your campaign issue, and
more broadly to VAW and women’s rights.
Environmental factors relate to the natural environment, such as the effects of climate
change, which may have an impact on VAW. For example, natural disasters may cause
mass displacements that increase the risk of VAW.
External Factors Local National International
Political
Economic
Social
Technological
Legal
Environmental
Conduct your PESTEL analysis in a workshop, as a brainstorming exercise involving
different team members and stakeholders, or use it as an analytical tool in a planning
meeting with the campaign team.
Step-by-step guidance is available from the Improvement Network (UK).
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Campaigns December 2011