Campaigns to End Violence against Women and Girls - Virtual ...

- Which are the core tasks that need leadership (i.e. communications design, media
work, organizing events…)?
- How many leaders are needed to start the campaign, in view of the core tasks
required?
- What skills do they need for the tasks identified?
- Who needs to be included in the leadership structure to reflect the campaign alliance
and its interests?
- How will members of the leadership team support one another, and what other
support is available to them?
(adapted from The Community Toolbox, Work Group for Community Health and
Development, University of Kansas, USA)
INGREDIENTS OF EFFECTIVE CAMPAIGN MANAGEMENT
� Purpose: A shared vision and purpose, translated into action plans with
milestones (i.e. outcomes or objectives to be attained at different moments of
campaign implementation) and time-lines to formalize commitments (see also
Campaign action planning in this section).
� Terms of Engagement: Binding terms of engagement determine a) the roles of
the different actors in the campaign, b) the time and resources each actor
(whether individual or organization) will contribute to the campaign, c) who is
responsible for raising additional funds, and accountability mechanisms for funds
raised, d) management processes, such as communication channels, periodicity
of meetings, documentation methods, rules for conflict resolution, and other
aspects of working together efficiently. Decision-making authority and
processes should be defined and stated explicitly and compliance be
ensured through appropriate mechanisms.
� Resources: Sufficient funds, staff, materials and time must be allocated to the
campaign. In an alliance where campaigning responsibilities are spread over
several members, it is advisable to agree on the funds each member allocates to
the campaign or agrees to contribute, as well as the minimum amounts of time
each member organization will devote to the campaign (e.g. half a work-day per
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Campaigns December 2011