Campaigns to End Violence against Women and Girls - Virtual ...

Read the external evaluation.
See the We Can Campaign Website and other videos.
Source: Aldred & Williams, 2009. We Can: The Story So Far.
� Participatory planning and consultation with others, especially members of the
target audiences, women’s organizations, relevant public institutions and other
groups who work to end violence against women and girls (VAW), is needed to:
- identify what is needed according to the perspective of the target
groups;
- enhance the quality of the situation analysis and research on the
campaign issue;
- identify barriers to, and enablers of change;
- build on local knowledge and social networks;
- identify potential allies and supporters;
- avoid duplicating or hampering other effective initiatives to end VAW.
Depending on the nature of the campaign and its context, consultation can be
organized in the form of workshops, focus groups, face-to-face meetings with
stakeholders or virtual discussions, e.g. via e-mail listservs, chat groups or “Skype”.
� Documenting the planning process, such as through written meeting reports
summarizing key discussion points and decisions, flip-charts, and materials
consulted (e.g. reports, statistical charts), is essential for future reference and
decision-making. Campaign planning is an iterative process – moving back and forth
between the different steps is necessary to integrate new insights gained at each
stage of planning. Comprehensive documentation helps to ensure that critical
decisions, agreements, potential risks and other campaign dynamics are captured
each step of the way to provide a frame of reference to move the campaign forward.
� Formative research, i.e. research carried out before and during the campaign to
determine and refine the campaign strategy and implementation, provides accurate,
up-to-date information to build the strategy on a sound basis. The complexity and
nature of formative research depends on a number of factors, including the nature of
the campaign. For example, in an advocacy campaign for legal change, analysis of
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Campaigns December 2011