Campaigns to End Violence against Women and Girls - Virtual ...

Table of Contents
1. INTRODUCTION AND KEY CONCEPTS
1.1 Overview
1.2 What is a campaign to end VAW?
1.3 Why are campaigns needed to end VAW?
1.4 What works? Key lessons for campaigns to end VAW
1.5 What can one expect from a campaign on VAW?
2. GUIDING PRINCIPLES
2.1 Grounding in human rights and gender analysis
2.2 Adhering to ethics in campaigning
2.3 Consulting those close to the issue
2.4 Do no harm: protection
2.5 Informed consent and confidentiality
2.6 Demonstrating integrity
3. CAMPAIGN PLANNING
3.1 Strategic Planning: essential issues
3.2 When does it make sense to start or join a campaign?
3.3 Setting and framing the campaign issue
3.4 Situation analysis
3.5 Risk analysis
3.6 Stakeholder analysis
3.7 Theories of change in campaigning
3.8 Campaign approaches
3.9 Resource mapping
4. CAMPAIGN STRATEGY
4.1 Essential issues
4.2 Setting the campaign goal, outcomes and timing
4.3 Identifying stakeholders and target audiences
4.4 Campaigning tactics and techniques
4.5 Building and framing a campaign alliance
4.6 Exit, adapting and scaling-up strategies
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Campaigns December 2011