Campaigns to End Violence against Women and Girls - Virtual ...

a tight budget can obtain quality scientific advice, e.g. by cooperating with students
who research on the campaign topic or strategy as part of a thesis.
Example: The Cambodian government, supported by its bilateral and multilateral
donors, commissioned a baseline survey on domestic violence against married women
and other family members. The survey drew on the work of several organizations in
Cambodia working on ending gender-based violence, including Project Against
Domestic Violence (PADV), Cambodian League for the Promotion and Defence of
Human Rights (LICADHO), Cambodian Women’s Crisis Center (CWCC), Gender and
Development (GAD), and Social Services of Cambodia (SSC).
The survey was based on a representative sample of 3,300 people in 13 (out of 25)
provinces in 2005. A similar follow-up survey in 2009 with a sample of over 3,040 people
in 13 provinces assessed the impact of the Domestic Violence Law, adopted in 2005,
and related awareness-raising activities. The 2009 survey showed a significant decline
in incidence of domestic violence as reported by the respondents, from 63% to 54%.
The baseline surveys have been used by Cambodian NGOs as an advocacy tool to
sustain attention on VAW. In 2007, for instance, the Cambodian Committee of Women
(CAMBOW) produced a follow-up report called Violence Against Women: How
Cambodian Laws Discriminate Against Women.
� Monitoring is essential to verify, at regular intervals, whether the campaign
progresses as planned and whether context changes call for adjustments, e.g.
different tactics. It refers to the continuous process of systematic collection of data
and information to stay informed of campaign activities, their outcomes, and the
degree to which campaign goals and objectives are being met. Monitoring the
broader environment helps to recognize new opportunities – or threats that may
jeopardize campaign activities and outcomes. It is a key part of effective campaign
management and therefore needs to be a prominent item in campaign planning. For
more information on monitoring see Monitoring: Key Issues (under Campaign
Implementation), as well as Monitoring and Evaluation in this module.
� Resource mobilization and management: It takes money and other resources
(staffing, equipment, time, etc) to run effective campaigns. The availability and
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Campaigns December 2011