Campaigns to End Violence against Women and Girls - Virtual ...

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For a more detailed analysis, you can use differently colored cards for different types of stakeholders, or vary the size of the cards. Relations between stakeholders can be visualized with lines, which can be varied (e.g. straight, dotted, jagged) according to the type of relation. Rainbow Diagram The diagram can be adapted by using other characteristics (instead of “affecting” and “affected”) that describe key differences between stakeholders. For example, you can transform the rainbow diagram into a spectrum-of-actors exercise by splitting the diagram in five sections for ‘active allies’, ‘allies’, ‘neutral parties’, ‘opponents’ and ‘active opponents’. This can be a useful exercise to inform your choice of tactics within the broader campaign strategy. For a step-by-step-guide on stakeholder analysis using rainbow diagrams see Chevalier, J. ‘SAS2 1.0: Stakeholder Identification’ in Social Analysis Systems. Onion diagrams use the same basic approach as rainbow diagrams, but draw a full circle to visualize relations between different actors. In the example below (GTZ, 2009), key stakeholders with low influence on the issue at stake are depicted with small circles; those with high influence with larger circles. The letter V designates “veto players”, i.e. influential actors who can stop the campaign from reaching its goal. Rectangular cards are for secondary stakeholders. The solid lines between stakeholders symbolize strong relationships (double lines: institutionalized 64 Campaigns December 2011
elationships), dotted lines more informal ones. Arrows show the direction of dominance; the red lightning symbol points out tension or conflict; crossed lines symbolize interrupted or damaged relationships. STAKEHOLDER “SWOT” Onion Diagram A SWOT exercise (Strengths, Weaknesses, Opportunities, Threats) can help deepen the analysis of key stakeholders. A thorough understanding of the interests they pursue, the actions they can take in support of the campaign goal and the risks that they pose to the goal, is especially useful to devise tactics in campaigns for institutional change. For more information about SWOT see also SWOT analysis under Situation Analysis in this module. Practical Instructions for Stakeholder SWOT analysis 1st step: List, on a flip chart, the key organizations and powerful individuals that are affected by or have an influence on your campaign issue. 65 Campaigns December 2011
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Authors Michaela Raab Jasmin Rocha
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4.7 Reality check: reviewing the ca
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1. INTRODUCTION AND KEY CONCEPTS 1.
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control, it enhances the efficiency
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communication channels to focus on
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� Challenge and influence change
Page 13 and 14: Men and boys must be engaged as key
Page 15 and 16: Source: Appiah, K., Oct. 2010. The
Page 17 and 18: criminalizing VAW, is necessary so
Page 19 and 20: compelling campaign messages, and s
Page 21 and 22: 1.6 WHAT CAN ONE EXPECT FROM A CAMP
Page 23 and 24: 2. GUIDING PRINCIPLES 2.1 GROUNDING
Page 25 and 26: experience the campaign issue in th
Page 27 and 28: For further information, see the Do
Page 29 and 30: 2006. Linking Gender-Based Violence
Page 31 and 32: - Competence: The subject must be a
Page 33 and 34: 3. CAMPAIGN PLANNING 3.1 STRATEGIC
Page 35 and 36: Read the external evaluation. See t
Page 37 and 38: a tight budget can obtain quality s
Page 39 and 40: 3.2 WHEN DOES IT MAKE SENSE TO STAR
Page 41 and 42: effort in their own countries (on k
Page 43 and 44: Campaign achievements: Organizers s
Page 45 and 46: intimate partners, traditional heal
Page 47 and 48: In sum, in a campaign there are sim
Page 49 and 50: - Seek advice from experts in colle
Page 51 and 52: Problem trees visualize the causes
Page 53 and 54: - What other possible solutions are
Page 55 and 56: (2) A “help” message that would
Page 57 and 58: Mapping opportunities helps to dete
Page 59 and 60: Economic factors may include issues
Page 61 and 62: 2. For each risk that is probable a
Page 63: stakeholder mapping and identifying
Page 67 and 68: elationships that men and women can
Page 69 and 70: 3.7 THEORIES OF CHANGE IN CAMPAIGNI
Page 71 and 72: change: advocacy campaigns (general
Page 73 and 74: gun violence against women by creat
Page 75 and 76: Examples: Campaigns that aim to tri
Page 77 and 78: Campaign Evaluation, and O’Sulliv
Page 79 and 80: BEHAVIOUR CHANGE CAMPAIGN APPROACHE
Page 81 and 82: first 21 months of the campaign, th
Page 83 and 84: � The Legislation Module provides
Page 85 and 86: The campaign achieved that (i) the
Page 87 and 88: Further information on campaign act
Page 89 and 90: The campaign was considered a succe
Page 91 and 92: 3.9 RESOURCE MAPPING Resource mappi
Page 93 and 94: 4. CAMPAIGN STRATEGY 4.1 ESSENTIAL
Page 95 and 96: o The resource mobilization strateg
Page 97 and 98: campaigns that seek to improve poli
Page 99 and 100: “Specific” doesn’t imply “u
Page 101 and 102: Bear in mind: Campaigns are inheren
Page 103 and 104: opinion-makers, including mass medi
Page 105 and 106: Source: Making Rights a Reality: Bu
Page 107 and 108: Example: It’s Against All the Rul
Page 109 and 110: If the aim of a campaign is to prom
Page 111 and 112: special care to invite journalists,
Page 113 and 114: networks. In addition, donors may b
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� Determine what you need the all
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insights if it is shaped by the per
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eports are planned, is a key source
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DV taking place. The campaign’s i
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Have we discussed the hypotheses fo
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Seeking feedback from others should
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- Which are the core tasks that nee
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call for different skills in the ca
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(FAQs) that they can use during pub
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5.3 THE ART OF COLLABORATION IN ALL
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� It should allow for learning fr
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than others, or when costs are disp
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- Milestones, i.e. specific moments
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5.6 ADJUSTING A CAMPAIGN There are
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misunderstandings and conflicts. On
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alliance has overcome them, generat
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What is my role? To what extent am
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Example: The We Can end all violenc
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and ethics of campaigning to end VA
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To draw lessons for the future, it
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6. CAMPAIGN COMMUNICATIONS OVERVIEW
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friends. Additional precautions mus
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and others to increase their traini
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sub-themes for the campaign were id
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issues of sustainability. The docum
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Effective campaigning is built arou
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QUESTIONS TO CONSIDER WHEN CRAFTING
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� If the audience is highly diver
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Bear in mind: � All communication
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~~~~~ The Southern Africa Counter-T
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(VAW). The guide presents a variety
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Source: Making a Difference: Strate
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See the video. Visit the Say No-UNi
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constructive guidance should be off
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� Avoid being long-winded since a
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� If a prominent individual (poli
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6. Follow up with the media. Follow
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Practical tips for op-eds - Humaniz
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� Less is more: the design of vis
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Read the White Ribbon Campaign case
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Source: Lacayo, V. & Singhal, A., P
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UNIFEM Say No Campaign T-shirts fro
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Participation - Government of Catal
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- Picture scenes that target audien
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The ‘Say No - Unite to End Violen
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Refer to the section on Community M
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media specialists need to be involv
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video material that is easily disse
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Tools for digital video: � The in
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and South Asian audiences, it conta
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cyber-bullying of teenage girls, th
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The colorful campaign site is desig
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and tactics for communicating your
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� Provide an opt-out function for
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Chat/cyber dialoguing Many social w
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Mobile phones in campaigns - exampl
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applied to other issues and used by
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KEY ISSUES IN COMMUNITY MOBILIZATIO
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Raising Voices has developed a deta
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the My Strength Campaign in Califor
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(Oxfam murals with messages painted
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Read more in the publication: Gaye,
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comprehensive series of guides such
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GAMES FOR CHANGE Games for Change i
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*Items 4 and 6 can be omitted if th
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other visual means to capture the r
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audience so as to garner public sup
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� If it is highly likely to rally
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screened, a documentary film about
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special care to invite journalists,
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(e.g. CEDAW) must submit regular re
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to online complaint forms for the I
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Bear in mind: Before signing up for
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eached. In campaigns, external fact
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the changes in the individuals, gro
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4. Choose benchmarks and indicators
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violence). Sample question: How man
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participatory assessment tools adap
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espondents through probability samp
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elow, from Oxfam GB Bangladesh Offi
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hesitate to talk about it. Surveys
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LEVELS OF MONITORING Monitoring the
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three sets of questions: (1) Is the
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Another aspect is to monitor media
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� Conducting a Participatory Eval
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Kenya, Uganda and Venezuela. In add
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Matters, a free, hour-long online t
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communication campaign evaluation i
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Advanced research designs for impac
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Different stakeholders may require
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include a request for feedback on s
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� Domestic Violence Campaign - Ma
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challenges that exist. It provides
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� Operational costs, i.e. the cos
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Grant from donor B Community contri
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2. Mapping internal and community r
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information on the expected results
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Example: Urgent Action Fund Africa,
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Where campaign funds are held in th
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REFERENCES Advocacy Online, 2009. E
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Communication for Change, 2010. A L
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Heifetz, R. and Laurie, D., 1997.
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Guide to Designing a Health Communi
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Advocacy and Lobbying Manual Shapir
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2001.“Bold rape-awareness posters
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