Campaigns to End Violence against Women and Girls - Virtual ...

Refer to the section on Community Mobilizing for tips on “low-tech” displays, such as
murals.
6.8 AUDIO-VISUAL MEDIA
PURPOSE-DRIVEN AUDIO-VISUAL TOOLS
Radio and television are commonly used in large-scale campaigns to end VAW. Welldesigned
mass media advertisements can reach and potentially engage nation-wide
audiences. Purpose-driven audio-visual media, i.e. programmes produced specifically
for a campaign, include public service announcements (PSAs) and other types of
advertisements. Many national campaigns led or sponsored by government agencies
have produced successful PSAs on radio and television, e.g. to raise awareness on the
harmful effects of VAW, to direct survivors to support services and options for redress,
and to expose the links between VAW and the spread of HIV. See also Public service
announcements
Because audio-visual tools produced specifically for campaigns can be extremely costly,
sourcing for pro-bono support from PR/advertisement agencies to help develop them,
and radio/TV networks for free or sponsored airtime, could be very helpful. Alternatively,
other cost-effective ways to use radio and TV include doing interviews, or taking part in
talk or call-in shows.
Practical tips
� Identify radio or TV stations which broadcast interviews on social issues and propose
to be their guest, e.g. for an interview, a call-in program or a talk show.
� For people who are not experienced with media appearances, it may be a good idea
to conduct a few mock interviews with a friend and ask for feed-back beforehand.
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Campaigns December 2011