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Campaigns to End Violence against Women and Girls - Virtual ...

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Communication Strategies: The dates chosen for the campaign are meant <strong>to</strong> indicate<br />

a symbolic link between VAW <strong>and</strong> violation of human rights: November 25 marks the<br />

UN-established International Day for the Elimination of <strong>Violence</strong> <strong>against</strong> <strong>Women</strong> <strong>and</strong><br />

December 10 is International Human Rights Day. The 16-day period also highlights<br />

other significant dates including December 1 (World AIDS Day) <strong>and</strong> December 6 (the<br />

anniversary of the Montreal Massacre, 1989, in which 14 women students at the École<br />

Polytechnique were systematically killed).<br />

In coordinating the campaign, CWGL helps individuals <strong>and</strong> organizations plan activities<br />

that focus on developing <strong>and</strong> calling for the implementation of local, national, <strong>and</strong> global<br />

policies aimed at eliminating VAW. Resources available for campaigners include:<br />

� an International Calendar of Campaign Activities, developed annually <strong>to</strong> highlight<br />

organizing efforts as part of a broader movement for women's human rights, <strong>to</strong><br />

provide others with examples of activities <strong>and</strong> strategies used during the Campaign<br />

<strong>and</strong> <strong>to</strong> give activists an opportunity <strong>to</strong> join <strong>and</strong> support plans already in existence;<br />

� an interactive website that includes resources <strong>and</strong> opportunities for global campaign<br />

organizing <strong>and</strong> collaboration.<br />

With these <strong>to</strong>ols in h<strong>and</strong>, activists have engaged in the following approaches:<br />

- raising awareness about gender-based violence as a human rights issue at the local,<br />

national, regional, <strong>and</strong> international levels<br />

- creating <strong>to</strong>ols <strong>to</strong> hold governments accountable <strong>to</strong> their promises made <strong>to</strong> eliminate<br />

VAW<br />

- strengthening local work around VAW<br />

- establishing a link between local <strong>and</strong> international work <strong>to</strong> end VAW<br />

- providing a forum in which organizers at different levels can develop <strong>and</strong> share new<br />

<strong>and</strong> effective strategies<br />

- demonstrating the solidarity of women around the world organizing <strong>against</strong> VAW.<br />

Each year, a particular theme is chosen; materials (e.g., the "take action kit") <strong>and</strong><br />

activities are shaped around the theme. (To read about past campaign themes, please<br />

visit the 16 Days website).<br />

42<br />

<strong>Campaigns</strong> December 2011

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